Does Blogging Really Increase Etsy Shop Traffic?
We all know the importance of marketing for your Etsy shop so I won’t go into a rant about that…at least not on this blog post.
It’s one of the first things you’ll learn as you dive into researching how to succeed at your Etsy shop and it’s where many people fall short. Me included!
After I got the hang of creating for my Etsy shop and was ready to take this marketing thing on head first, I couldn’t help but feel like there was a “special sauce” I was missing.
Sure, I was getting a little traffic here and there and I was getting a few sales. But I knew I could do better.
Even though I was doing all the “right” things, I wasn’t building a brand and I wasn’t building relationships with my customers – which are the “secret sauces” to exploding your Etsy biz!
Our customers don’t want to be SOLD to. They would much rather have a giving relationship – where you give, give, give, and THEN ask for them to purchase something.
And at that point, they are so in love with you and your content that they won’t mind handing you their wallets!
So what does that have to do with blogging, you ask?
Well, there’s no way to build a relationship with your customers on Etsy. If you find a way, let me know because it’ll save me some time and energy.
Until then, blogging is the only way you can give valuable content to your potential customers, get them on your email list, and then offer your services or products to them in a non-sleazy kind of way (which sends DIRECT traffic to your Etsy shop!).
Need more convincing? That’s fine, I’ve got the time!
But before we begin, take a moment and grab this AWESOME Step-by-Step Blog Plan and Checklist to get your blog up and running in literally no time at all! I literally lay it out all for you including some extra tips and strategies to help you along the way.
Grab your copy HERE!
The Benefits of Blogging for Etsy Sellers
Content Marketing (a.k.a. blogging) is this super cool process of you publishing content on a weekly (or monthly) basis that gives value to your fans + customers.
With any marketing system that you have for your Etsy shop, you don’t want to be constantly asking for sales (and you definitely shouldn’t!), so content marketing is the PERFECT way to provide your customers with value consistently so that when you do ask for a sale, they will be more likely to purchase from you.
Here are the benefits to blogging for your Etsy shop:
- It helps you build a consistent fan base that you can promote to.
- It provides you with a platform to talk about your work and your products.
- It helps you build email lists.
- It makes every aspect of your marketing easier
- It will help you get more sales on your Etsy shop without doing any other marketing
Building a Consistent Fan Base
Your fans will be the people who buy from you when no one else does.
Because the people you’re marketing to directly on Etsy don’t know who you are, what your brand stands for, or if they can even trust you to solve their problems.
I know, it’s sad because YOU know you’re trustworthy. But you have to understand that they DON’T, and you honestly can’t expect them to.
Think about it, the people who are on Etsy are shopping around and looking at a huge volume of shops who are selling basically the same things as you. At this point, they’re most likely looking for the best prices, the best photos, good reviews, and descriptions that give them enough information so they know exactly what they are getting with their purchase.
If your item checks all those boxes and more, you’ve got yourself a sell (if they aren’t just browsing – more on this later!). But if they don’t check all the boxes for whatever reason (your product might just not be what they’re looking for), then you’ve lost that potential sale.
There is rarely any brand loyalty when it comes to folks browsing through Etsy.
So what do we do it about it?
We make our own community where there CAN be some brand loyalty!
When you start blogging in your niche, people who are interested in that specific topic will flock to your blog posts, eating up all of your content.
After your fans find you through your blog, you’ll quickly become their “go-to person” when it comes to researching info in your specific niche, which instantly builds trust between both of you.
And as you continue to nurture this relationship by sending them weekly emails, providing them with valuable comments, and replying to their email and comments, the more likely they will purchase anything from you in the long run.
Platform for your Work
It’s a scary thing to think about, but Etsy may not always be around.
Whether you just aren’t making sales on Etsy anymore, you’ve gotten banned from using this platform, or you simply don’t like the rules or fees Etsy has in place, having your own platform where you can sell your items can seriously help you down the road so you can keep your income.
In case you ever get off of Etsy, you’ve already developed a strong foundation and you’ve got a steady and increasing flow of traffic to your blog that you won’t even need your Etsy shop anymore to make money.
Along with your blog posts, you have the option to develop your own e-commerce shop within your blog, or you can make money with ads or sponsored posts.
More importantly, your blog is something that YOU own, while the shop that you have on Etsy is something that ETSY owns. Etsy is just letting you borrow their platform and their customers so that you can make money. However, it can be taken away from you in seconds.
No one can take your blog away from you so it’s a great platform to have for a long-term biz.
Don’t forget to grab your FREE Blog Plan + Checklist to make your transition into blogging easier!
Building an Email List
Remember when we talked about the customer that isn’t looking to buy earlier?
There are millions of people who are on Etsy every single day who are just simply browsing and aren’t ready to buy yet.
My question to you is how do you get that customer back after they’ve logged out of Etsy and go on their merry way? How do you get them to remember you after they’ve gone and come back and are ready to make a purchase?
I don’t know about you, but when I was only marketing on Etsy, there was absolutely no way from me to get them to come back to my shop instead of the thousands of others.
Yes, I can have a fantastic brand with quality photos and show up on the first page of their Etsy search, but that doesn’t stop them from going to my competitor’s shop and buying from them.
The only way to get these types of customers back and only looking at what you (and only you) have to offer after they’ve left Etsy is through your email list.
Email lists are the perfect solution for reminding people that they want to buy something (even if they actually aren’t looking to buy!).
Getting your customer’s email is giving you direct access to them whenever you want. They don’t have to be on Etsy to see your shop, they don’t have to be on Pinterest to save your pin, and they don’t have to be on your social media pages to see your latest posts. You can send an email to them and know 100% that they are going to see it.
With this, you have the power!
You’ll be able to direct them through your sales funnel (which increase your Etsy sales), tell them about promotions, your latest blog posts, new product launches, and so much more!
And check this – the bigger your email list, the more sales you’re going to make!
I was blown away with the power of my emails that I send to my list.
I know for a fact that when I send out an email about a new product or a promotion, a percentage of my email list are going to purchase from me. Every. Single. Time.
Having a blog increases your chances of building your email list filled with your own community who trusts and values you in no time at all!
I wrote an entire blog post on building the most profitable sales funnel for Etsy sellers. If you’re interested, learn how you can get guaranteed sales through your sales funnel!
Making Marketing Easier
This is probably one of my favorite things about blogging!
Once you create a blog post, not only is this content used for your blog post, it can also give you material to use for multiple platforms.
It’s the BEST way to recycle your content and allows you to build on top of your outreach every time you publish a post.
For example, when I publish a blog post, I create at least three pin designs to post on Pinterest, a variety of posts for my Instagram and Facebook, a post for my email list, AND it can be used for collaborations.
That’s at least six different sets of marketing that I’m using off of ONE blog post. So, I’m not only creating rich and valuable content for my existing audience, but I’m also providing six different ways a potential customer can find me on the Internet and join our tribe.
It seriously makes marketing so much easier and enjoyable because I don’t have to worry about coming up with ten different posts to distribute across my brands online. I can simply create one post and recycle that content.
More Sales on Etsy!
The bottom line?
Having a blog where your audience can go to build a relationship with you is by far the best way to increase your traffic and sales on Etsy.
The more you blog, the more authority, and credibility you are building up, which helps people start trusting you, liking you, and buying from you.
I don’t do it as much on my blog posts because I only like to send people to my shop when it’s relevant, but nothing is stopping you from redirecting your audience from your blog posts to your Etsy products.
Note: Only send them to products that are related to the topic you are writing about. For example, it can be annoying to your audience if you’re writing about painting techniques and you put a link on your post that directs them to your knitted hats on Etsy.
As we talked about earlier, you can also send traffic to your Etsy shop through your email list by keeping them up to date with promotions, sales, giveaways, new products, and relevant items.
Note: Don’t only email your list about promotions and sales. Have the majority of your emails be something that benefits them (latest blog post releases, customer shout outs, helpful tips, and tricks, etc.). You can sprinkle in promotional emails here and there so you don’t come off as salesy to your audience.
If you’re transitioning from selling on Etsy to selling your items on your website, use WooCommerce to easily set up a Shop directly on your blog. You can sell the exact same items with more control over how and what you sell.
Having this “Shop” tab gives your audience direct access to your items directly from your blog post making it easy-peasy for them to buy something from you!
Complete Blog Plan + Checklist
If you’re convinced on the benefits of creating a blog but aren’t sure about how to start, don’t forget to grab a FREE copy of our Complete Blog Plan + Checklist so you can get started TODAY on setting up your blog and making more money!
Starting a blog will be one of the best decisions you make for your Etsy shop!
Share with our community your experience with having a blog + Etsy shop or your concerns of starting a blog down below! Feel free to add your Etsy shop name and URL so we can support each other.
- Have you started a blog for your Etsy shop? If so, have you seen a difference in your sales and traffic?
- Are you hesitant on creating a blog for your Etsy shop? If so, what are your concerns?
- Did you try creating a blog and saw no results? We’d love to know your experience below so we can help each other grow!