How to Create a Blog Promotional Strategy
So, you’ve learned about all of the different ways to promote your blog posts, but now you’re wondering how exactly can you put all of this information into an actionable and easy-to-use plan that you can reference daily.
Marketing is one of the most important things that you’ll have to do to ensure that your blog continues to grow, however, it can easily become overwhelming if you don’t have a solid schedule to follow.
Taking the information that I’ve given you in our Blog Promotion Series, I’ve come up with a simple outline of a promotional plan that you can use for your blog.
Feel free to omit or add marketing strategies as you please so that it is personalized to your business and schedule.
You’ve just written an amazing blog post and you’ve hit publish.
Now, your next task on your to-do list should be getting as many pair of eyes on your content so that it’s found, read, and shared in the most effective way possible.
Here are a few suggestions on the tasks you should complete on Publishing Day:
- Facebook – Share the link to your post
- Twitter – Share the link to your post
- Twitter (4 hours later) – Change the text and tweet out a second link to your post
- Pinterest – Design image with a link and pin to relevant boards
- Tailwind – Post your Pinterest pin to Tailwind Tribes
- Instagram – Post image with text overlay
- Youtube (optional) – Upload your video and include a link back to your blog post
- Call out any expert sources you refer to in your post on social media
- Post in groups you are involved in
- Answer questions with your post on Quora
- Link within old posts
- Optional: Promote via an ad on Facebook
Before you begin your promotional strategy, make sure that you figure out where your ideal audience is so you don’t run the risk of promoting to tons of people who just aren’t interested in what you have to say.
This isn’t going to do anything to build your business, and you’ll have wasted your time.
Create a list of places that you know for sure you can market to your ideal audience and make sure they are on your checklist.
If you find that certain social media sites are on your promotional plan but your ideal audience doesn’t hang out there, don’t be afraid to take it off of your checklist for now.
It’s better to focus your time in the places you know you’ll be able to reach people who will be interested in what you have to say.
The Week After Publishing
Your promotional plan doesn’t stop on Publishing Day.
You want to extend the life of your content by making sure you continue to promote your post weeks after it’s published.
Because social media moves fast, and you’re missing out on tons of people who may have not seen your original posts on the first day but are apart of your ideal audience.
You want to give them as many chances as possible to see what you have posted so they can check it out.
We don’t want to lose momentum here, so you’ll want to get creative in how you repost your content!
- Facebook – Create a short video that summarizes your post
- Twitter – Share a clip of your Facebook video
- Pinterest – Change the caption and image of your pin + pin it to relevant boards
- Tailwind – Post your new Pinterest pin to Tailwind Tribes
- Instagram – Create an Instagram story in video format that introduces your blog post content with a call to action
- Facebook – Share a quick tip with an infographic
- Instagram – Post the video from Facebook
Additional Tasks: Send out an email to your email list within a week of posting your blog post
Additional Tasks: Comment on other bloggers posts and link to your post where relevant
Weeks After Your Post
Every month, spend time planning out how to maximize that content so you can continue to use it!
- Facebook – Pose a question with a link to your blog post
- Twitter – Share another link with an image
- Pinterest – Pin a link to the video from your Facebook post
- Tailwind – Post a link to the video from your Facebook post to Tailwind Tribes
- Instagram – Share the same quick tip from Facebook
- Facebook – Repeat Day 1
- Twitter – Repeat Day 1
- Pinterest – Repeat Day 1 (use the most popular pin)
- Tailwind – Repeat Day 1 (use the most popular pin)
Keep in mind that you don’t have to follow this exact strategy if it doesn’t fit your business.
Say your audience just isn’t on Twitter or there’s another promotional strategy that you want to implement – substitute and add to this strategy as you please so it better aligns with your business!
That wasn’t so bad, was it?
Marketing doesn’t have to be all work and no play. The great thing about marketing your content is you get to meet new people who you can help every single day!
Have fun promoting your blog and tell us in the comments your big wins so we can celebrate with you!
- How often do you promote your blog posts or other content?
- Do you have your own blog promotional strategy to keep you organized?
- What’s a big win you had this week? Let us know in the comments!