Everything You Need to Know About Conversion Rate Optimization for your Etsy Shop

Mar 16, 2019 | Conversion Rates | 0 comments

You’ve been killing it with your Etsy marketing strategy and getting tons of visitors to your listings each day – you go, girl!

Take a moment to pat yourself on the back, because this is no easy task.

But there’s a problem…your sales are still low.

Why aren’t your visitors turning into your customers?

If this scenario sounds like something you’re going through, you may need to look into your conversion rate.

Working on converting your visitors into customers by tweaking a few things is going to help you get so many more sales without even having to increase the traffic to your shop.

In this guide, you find tons of useful tips and resources for calculating, tracking, and increasing your Etsy conversion rate!

What is a Conversion Rate?

Your conversion rate is the percentage of visitors who come to your Etsy listings and actually make a purchase. This higher your conversion rate percentage is, the better your shop is doing at turning those browsers into customers.

The awesome part about having a high conversion rate is you can have less traffic but still achieve a high amount of sales!

Why Is It Important?

Obviously, conversion rates are important when it comes to making more sales with less traffic, but they’re also important for keeping track of the adjustments you make to your shop.

By staying on top of your conversion rate, you’ll be able to make better-informed decisions about how you can improve your shop.

If you know your conversion rate, you’ll be able to tell if any changes that you’ve recently made has improved your sales or if they caused a decline.

How Do You Calculate Your Conversion Rate for Your Etsy Shop?

First, you need to find out how many visitors are coming to your shop.

To do this, go to your “Shop Manager” and click on “Stats” on the left-hand side.

To calculate your overall conversion rate for your entire shop, stay on the tab “Traffic” and scroll down to “Explore Your Data”.

Adjust your graphs number by selecting to see your “Visits” (not Listing Views), and “Orders”.

Side Note: It’s important to use “months” rather than “days” because it will provide you with a better view of the overall picture and trends.

The Conversion Rate Formula

To work out your shops overall conversion rate, use the following formula:

Total Number of Orders ÷ Total Number of Visits x 100 = Conversion Rate

So for our example the math would look like this:

60 ÷ 3831 x 100 = 1.57%

The store used in this example currently has a 1.57% conversion rate for their entire Etsy shop.

This gives you a good general idea of how your shop is doing.

Find the Conversion Rate for Each Listing

You can also calculate your conversion rate for each of your individual listings to find the ones that are holding your shop back.

Similar to the following steps to find your shops conversion rate, to do this process for your listings, click on “Shop Manager” and select “Stats” on the left-hand side.

Click on “Listings” near the top left corner.

Make sure that you are looking at the stats from all channels and for the past 30 days

At the top of the page, you will see your most visited listings and below, your least visited listings.

Go ahead and start with calculating the conversion rate for your top 5 products to figure out which products aren’t converting.

If those listings seem to do pretty well converting, you can start moving down the list of your products to find the ones that aren’t converting.

Once you have identified the listings that are lower than the others, review them and figure out why.

What Is a Good Conversion Rate?

On average, the e-commerce industry has an average conversion rate of 2-3%, but it could vary from niche to niche.

As a rule of thumb, you want to stay above a 2% and aim for higher than 5%, however, if you’re working to improve your current conversion rate at all times, then your shop will always be improving (which is what we’re striving for).

How to Track Your Etsy Shop Conversion Rate

It’s not enough to calculate your conversion rate just once. You should be checking every 1-2 months, and you’ll need a way to log your numbers and the chances you’ve made (like changing the photos, updating the SEO, a decrease in price, etc.).

This way, you can see any improvements or declines that your shop is making.

I use a spreadsheet to keep track of this, which you can steal down below!

Remember, you should be doing this every month or two, not every day because your conversion rate fluctuates on a daily basis.

Conversion Rates for Etsy Shops

With all of that said and done, increasing your conversion rate is simply a matter of improving your listings and products so your customers feel like without a doubt they should purchase from you rather than your competition.

With a few minor fixes, you can see big results when it comes to getting more sales with the same amount of traffic.

I hope you found this guide helpful! Let me know your thoughts, comments, and questions below:

  • Have you calculated your conversion rate for your Etsy shop before?
  • After calculating your conversion rate, are you happy with where you are or do you feel like you can improve?
  • What are the main fixes that you want to make to your listings and shop?

If you’re ready to create the Etsy shop you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

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