How to Create a Brand for Your Etsy Shop

Mar 27, 2019 | Start an Online Business | 0 comments

Now that you’ve launched your online business, you’ll want to think about the components that you want to make up your brand.

I’m going to walk you through the importance of building a brand for your business, what exactly branding is, and the places where your unique brand identity will make the most difference in your shop.

What is Branding?

When you think of branding, do you think of color schemes or personalized logos?

While these things are definitely components of your brand, they aren’t the only thing you’ll be focusing on when you build your brand identity.

Your business brand is the overall feeling of your shop. It’s how you want your customers to feel when they land on your shop and the story that you want to tell them about you and your products.

It’s also the promises that you give your customers through your mission and vision statements. What does your business stand for? Who do you serve? Why do you serve them?

All of these components (your vision, your mission, and your branded designs) make up your business brand.

Simply put, it’s important for you to build your brand because it gives your customers a way to connect with your business and helps you stand out from your competitors.

Read More From the Series!

How to Write a Mission Statement for your Etsy Business
Guide to Finding Your Target Market
How to Create a Product that Sells
Guide to Pricing a Product
How to Take Amazing Product Photos for Your Etsy Listing
Guide to Creating Your First Etsy Listing
How to Write a Killer Etsy Product Description
Guide to Setting Up an Etsy Account
How to Brand Your Etsy Shop
Guide to Optimizing Your Etsy Account
How to Provide Phenomenal Customer Service (that leave them coming back for more!)
Guide to Managing an Etsy Business

Determine Your Brand

Your Vision

Your vision makes up the ultimate long-term goals that you want to achieve by being in business.

It is the best possible end-result that you could have and gives you and your business direction.

When I was in college, I took a few classes revolving around Social Entrepreneurship, which is a business whose vision is to develop, fund, or implement solutions to social, environmental, and or cultural issues.

It was there that I learned that people love to purchase and support from companies who share the same values and goals.

Many Etsy sellers donate some of their profits to an important cause, such as saving the bees or ending child hunger.

Their vision statement may be raising enough money to open a non-profit around this cause, which is something a customer can definitely get behind!

This takes your business and eliminates the “for-profit” aspect of it and puts meaning behind why you’re in business. As a result, your customers are going to be purchasing from you to support you, rather than just purchasing something from a random shop online.

If your vision isn’t as macro as saving the world, explain to your customers what exactly your vision is – no matter how big or small it is.

Think about why you’re in business and what your end goal is and odds are, your customers will resonate with your vision and support your business.

Your Mission

Your mission statement is less about what you want your business to become and is more so the overall reason your business does what it does, for whom you do it is for and how you do it.

Simply put, it is the “why” behind your business. Why do you do what you do? Why do you create the products that you create?

A mission statement helps your customers understand if your products are something that was made for people like them.

Your business mission statement is a way for you to define your business goals, values, and message and serves as a guide for every single business decision you’ll make.

Plus, it’s a great way to clearly communicate to your target market exactly what you do.

A well-written mission statement includes what you do, why you do it, and the value you bring to your customers or clients.

A great mission statement will answer these questions:

  • What do I do?
  • Why do I do it?
  • Who do I do it for? Who is my ideal client or customer?
  • What value do I give? How do I offer a solution to their problem?
  • What message am I trying to send?
  • What underlying values do I believe in?

By establishing this foundation now, it’ll make your following journey a lot simpler as you continue to advance.

Related Post: How to Write a Mission Statement for Your Etsy Business

Brand Designs

Brand Design is what you may typically think of when you think of branding.

These are things such as your shop icon, cover photo, packaging, and product photography.

You’ll want to make sure that each of these component are cohesive, appealing, and makes a unique statement about what your business is all about.

Think about how you want your customers to feel when they see your brand designs.

Shop Banner or Cover Photo

Etsy allows you to choose between a banner and a cover photo, which are two different sizes.

A banner, which is smaller, does not show up on mobile devices, while the larger cover photo does.

I personally prefer Cover Photos, but you can choose whichever you prefer.

You can use either PicMonkey, Canva, or a phone app to create your own design.

Your cover photo or banner should include:

  • Your Shop Name
  • Your Logo
  • A Call-to-Action
  • Your Social Media @ Names
  • If you’re running a sale, you could indicate that here

If you’re not design-savvy or would rather have something pre-made, there are plenty of customizable Etsy banners!

Shop Profile Picture

Your Shop Profile Picture should be a good-quality business logo.

Make sure whichever logo you choose or create that it’s cohesive with the overall feel of your Etsy shop.

Shop Owner Picture

Your Shop Owner Picture should be a good-quality headshot of you and your smiling face!

Let your customers feel more connected to you and put a face to your shop.


Scroll down and begin to input information all about your work process, your workspace, or anything else that gives your buyers an inside look into your business and behind-the-scenes.

You can add videos and photos, and share your story!

Product Photos

Along with taking amazing, high-quality, and detailed product photos for your listings, you’ll also want to make sure they stay cohesive with your brand style.

What this may look like is making sure you use the same type of lighting with each photo, using the same font, colors, and icons for each of the photos that you edit, and taking shots in similar angles and positions.

Related Post: How to Take Product Photos that Sell on Etsy


Another component you can focus on for branding is through your packaging.

Stick with the same shipping and packaging materials and branded items that make your customers feel a certain way when they receive them in the mail.

Make sure your packaging makes sense with the types of items you sell.

If you sell all organic, earth-friendly items, it wouldn’t make sense to use a lot of plastic and non-biodegradable items in your packaging. Consider, instead, re-purposed boxes, newspaper instead of bubble wrap, and a handwritten note on recycled paper.

Branding Your Etsy Business

Branding can be a fun way to stand out from your competition and attract a market that is loyal and supportive.

Your goal is to become recognizable and memorable for the vision and mission you stand for and your personable brand designs.

  • Have you developed a brand that you’re proud of?
  • What are some things that you need to work on when it comes to your brand?

If you’re ready to create the Etsy Empire you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

Welcome to the blog! It’s where I share my best tips & tricks for growing an online business fluff-free.

P.S. You can download each blog post too! Click a post, and you’ll find how to download a printer friendly version near the top.

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