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The Ultimate Etsy SEO Guide to Help You Show Up in Etsy Searches

Feb 13, 2019 | SEO | 0 comments

Etsy SEO Guide (2019 Updated)

Etsy Keywords are the backbone of selling on Etsy.

If you don’t use keywords properly, then to get traffic to your shop you’ll rely on things like Social Media, Facebook Ads, Google Ads or word-of-mouth to get sales, which takes a lot longer to see results.

The reason Etsy SEO is your most important marketing tool for your Etsy Shop is that you are targeting people on Etsy.com who are already browsing (they practically want to hand you their money!).

Other marketing methods are important in order to build a sustainable business. But when you’re just getting started, Keywords & SEO strategies are more likely going to be your best marketing method to get more sales.

Then, you can move on to my favorite – social media marketing!

In this Etsy SEO Guide, I’ll be teaching you how to use Keywords & develop an SEO strategy to increase your chances of showing up on Etsy searches and increasing your sales.

We’ll be covering the following:

How to Move Up in Etsy Search

When your potential shopper searches for an item on Etsy, a variety of information is drawn from all of the shops within Etsy to produce a rank list.

The reason for this ranking is to determine which shops are the most relevant based off of the search term, and then to display the results in the order of the most relevant.

There are multiple factors that contribute to this ranking:

  • Relevant terms, or keywords (used to generate traffic)
  • Listing quality (listings that are being clicked, favorites, or purchased)
  • Customer Experience
  • Recency

How to Optimize Your Etsy Shop

While Etsy may not have a lot of flexibility in creatively changing your Etsy Shop to be customized and unique, there are still so many opportunities to optimize your Etsy shop so Etsy favors you in searches and convert browsers into buyers.

Very few Etsy Sellers understand how to optimize their shop, so having an understanding of these principles is going to drastically put your Etsy Shop above your competition.

There are a few things you can do to optimize your Etsy shop and make the best of the changes that you can make, which include:

  • Taking great photos of your Listings
  • Organizing your Shop Sections
  • Writing clear Listing descriptions
  • Having low shipping costs
  • Choosing your top 4 Featured Items
  • Making sure your reviews are all 5 stars
  • Rearranging your Listings on the Shop home page

How to Do Keyword Research for Etsy

Keywords and keyword research are the absolute most crucial tool to help connect Etsy customers to your Etsy shop and listings.

Without a good understand of how Etsy keywords work, your shop will never thrive as well as it could.

There are multiple tools out there that you can buy to find keywords for your items. I haven’t used any of these tools, so I can’t accurately say whether or not they are worth it.

However, I’ve been able to find effective and ranking keywords using a little time and imagination with these free Etsy SEO tools:

  • Etsy Search Bar
  • Etsy Stats Page
  • Google Keyword Planner
  • LSI Graph
  • Answer the Public

Setting Up Your New Listing with SEO

Where I see a lot of people go wrong with their SEO is that they get excited and start slapping them into random spots on their listing.

I’m here to tell you that this is the absolute worst thing you could do for your ranking in Etsy.

There are certain techniques you’ll want to use when you set up Etsy listings.

And when you do, watch those sales soar!

Here are the major pieces of an Etsy Listing you need to focus on in order to optimize your listing for SEO:

  • Photos
  • Titles
  • Tags
  • Description
  • Categories
  • Attributes
  • Shipping

Build Your Own Etsy SEO Strategy

Take everything you’ve learned from this Etsy SEO Guide and create your own unique Etsy SEO strategy for your Etsy business.

The next step to get on the first page of Etsy searches is to take action! Finally, take charge of your Etsy shop SEO with this Etsy Shop SEO Planner.

Inside you’ll find the best SEO strategies that you can personalize to your own business to grow your shop, resources, and tips for keyword and tag research and an Etsy shop listing organizer.

Each page has a unique and personalized purpose that will help you create a routine that will keep you organized and productive.

Inside you’ll find:

  • What is SEO?
  • Keyword Topics
  • Keyword Brainstorming
  • Keyword and Tag Research
  • Competitor’s Keywords (2 Pages)
  • Targeted Keyword List
  • Keywords in Product Descriptions
  • Listing Planner
  • Keyword Research Resources

Finally, implementing these ideas as quickly as possible into your own Etsy Shop is crucial.

You’ve taken that first step in Etsy SEO, which is learning from other sellers.

And while this is great, it’s also important to actually implement things you learn to get the same results as those you are studying!

I encourage you to practice these techniques with at least one new item on your Etsy Shop this week and track your results.

If things don’t go as planned, switch up your strategy and keywords until you find the perfect rhythm.

I hope that this Etsy SEO Guide has been very helpful for you and your Etsy Shop!

Make sure you work through each of these blog posts and start on your Etsy SEO journey today!

Until next time,

If you’re ready to create the Etsy shop you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

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