Beginner's Guide to Mastering Etsy

Follow along with this complete Beginner’s Guide to Mastering Etsy Success which includes multiple in-depth mini-guides. We tell you absolutely everything we know about starting Etsy Business without holding anything back! 

1. Guide to Writing a Mission Statement

The first step an business should take before becoming established should be to share their “Why” with their customers. Learn why it’s so important to draft a mission statement to push your business in the direction you want it to go. 

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2. Guide to Finding Your Target Market

Determining your target audience is one of the crucial steps to building a steady foundation for your Etsy business. Create a Buyer’s Persona and figure out who your typical buyer is, where to find them, and how to market them to increase your potential for a sale. 

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3. Guide to Creating a Product that Sells

The products you create play a big part in the success you’ll see in the future. Learn everything there is to know about creating a product that sells without a doubt on the Etsy Marketplace with this guide. 

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4. Guide to Pricing a Product

Pricing your product can be tricky. If you price too low or too high, you run the risks of negatively impacting your sale potential. Work through the personal pricing formula created just for you to determine the best price that your audience can afford while also being able to pay yourself for your work. 

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5. Guide to Product Photography

One of the first places your potential customers are going to fall in love with your items are going to be through your product photos. Learn about all of the expert-driven photography tips to get the best quality photos. Plus, learn the best photos to include in your listings to turn browsers into buyers. 

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6. Guide to Creating Your First Etsy Listing

Read through this in-depth tutorial on how to properly set up and create your first Etsy product listings equipped to get your items on the Etsy Marketplace to sell! 

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7. Guide to Writing a Product Description

Next to your photos, your description is going to be the push that your potential customers need to hit the “Buy Now” button. Get the exact template to use to describe your products in details, get your customers to envision their lives with your product in their hands, and the perfect pitch to push them into buying. 

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8. Guide to Setting Up an Etsy Account

You’ve thought about starting an Etsy Business and you’ve finally decided to take that next step and create your account. We’ll walk hand in hand with you with this comprehensive tutorial on setting up and starting a Etsy business. As a BONUS, get our done-for-you checklist + an Etsy Shop Resource Guide!

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9. Guide to Branding Your Etsy Business

How do you want your audience to feel when they land on your Etsy shop? This is what establishing your brand is all about. Write out your vision statement, reinforce your mission, and create your branded designs in this Brand Guide so you can create a better experience for your customers. 

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10. Guide to Optimizing Your Etsy Account

Work through the roadmap that you want your potential customers to walk through whenever they visit your shop. Optimizing helps your audience find exactly what they are looking for, which increases the chances that they will purchase something from you. Learn how to do this in this guide!

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11. Guide to Providing Great Customer Service

If you place providing great customer service at the top of your business model, you’re ensuring the longevity and success of your Etsy Business from the beginning. Learn how to provide a phenomenal experience for your viewers from the time they land on your shop page to the time they receive their package on their doorsteps. 

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12. Guide to Managing an Etsy Business

Running an Etsy Business can be fun, but it can also lead to burn out if you’re not careful. Get our must-know tips and tricks on how to manage your business with as little as 3 hours a day while providing maximum results!

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Sign Up for Your Roadmap to 1K

(Finally!) Sell Your First 1K on Etsy

Are you struggling with getting sales on Etsy? Can’t seem to hit that big 1K milestone?

Sign up for this Roadmap to 1K below so you can (finally) sell your first 1K on Etsy using actionable checkpoints & steps.


I help passion-driven lady bosses build businesses they LOVE

My students come to me overwhelmed and confused about how to build a successful online business and finally find happiness by making a living doing something they’re passionate about. They walk away clear, confident, and in LOVE with their business, with product listings that SELL, and a brand that inspires + moves people.

Let’s build an online business you love, so you can thrive by being YOU!

I want to live in a world were HAPPINESS and CREATIVITY doesn’t have to be compromised or unobtainable!

So, I created Amma Rose Designs to help creative entrepreneurs navigate their small business journey and create one-of-a-kind brands that earn a full-time income!

As a brand strategist and graphic designer, I work with creatives to specialize their business and bring it to life through intentional learning and coaching.

Our Mission

At By Amma Rose, we strive to give our audience every single piece of information that we have about starting an online business. You can rest assured that the resources and blog posts you have access to provides straight-forward, zero-fluff content that is tested and proven to help you start, manage, and grow an online business that you love.

Roadmap to Your First 1K on Etsy

Learn how you can (finally) take your Etsy Shop to the next level using our proven Roadmap to 1k on Etsy - a step-by-step checklist that takes you from launch to selling your first 1K on Etsy

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