The Most Effective Designs Hacks for Creating Pins
I can’t express the importance of finding reliable and trustworthy marketing strategies to send your target market to your online business.
It’s nearly as important as actually creating your content because if you don’t have anyone coming to your website, then it all goes to waste.
Pinterest is an integral part of your promoting and marketing schedule that you should work to perfect if you want to see major traffic increases to your business.
That’s why having distinct and stunning Pinterest pin designs is important and will set you apart from those who use Pinterest and those who OWN Pinterest.
Which one are you?
New to Pinterest?
This post is apart of a 3-part blog series to give you every piece of information we know about optimizing your Pinterest account and developing a pinning strategy that send load of traffic to your online business!
Take a look through these blog posts:
Let’s take a moment to break down what it is Pinterest does (and why we love it so stinking much!)
First of all, Pinterest, unlike other social media platforms, is more like a visual search engine where your target market goes to look for content, which leads them directly to you!
Though Pinterest can be compared to Google for its search engine qualities such as the importance of keywords, it’s also different from Google because the way your pin looks like is a HUGE factor in why Pinterest users click on a certain pin.
Your Pinterest pin style plays a vital role in the success of your Pinterest strategy.
Even if you do absolutely everything right on Pinterest, if your pins aren’t attractive to look at, you won’t see any results with your traffic. Your pins should:
- Be long and vertical. Try using the dimensions as tall as 1100 pixels to 2200 pixels tall
- Have excellent Pinterest SEO
- Have an interesting/engaging title that makes people want to click through
- Have wording on them that is easy to read.
- Be wary of script fonts and light colors
- Have your business name or logo on them to prevent them from being stolen
- Use clear and quality photos
There are multiple characteristics of a Pinterest pin that can make it stand out and be more favorable and let’s face it – get you more clicks!
To create your pin graphics, I suggest using either Canva or PicMonkey. These are easy to use platforms that basically allow you to drag and drop photos, text, and graphics to your pin and download it.
1. Make Your Pinterest Pins Tall
Having tall pins draws the attention of Pinterest users because it takes up more space on their screen when they’re scrolling.
In addition to this, you also may find it beneficial to use taller pins because it gives you more space to put more content on the pin that further entices your audience to click through or save.
For instance, you can add more branding, graphics, offers, text, and call-to-actions.
You’ll want to aim to create a pin as tall as 1100 pixels to 2200 pixels tall. Use this image below as a guide.
2. Choose the right background for your pins
One of the most important elements of your pin is going to be your background.
This can be the difference between having a stunning, easy-to-read pin and a disaster.
You can either use a white background, a color background, or an image.
I suggest if you’re going to have a lot of text and graphics on your pin to stick with a solid background so it doesn’t seem as busy.
Choose the Best Color
If you decide to go with a solid background, you’re going to want to pick the best color.
If your brand has a certain color scheme, you may want to stick with those colors if they go well together.
If you’re still stuck, pick colors that catches the eyes and that people are drawn to.
I’ve noticed that pins that use red or orange are re-pinned significantly more than those that have a cooler color scheme, like blue.
Try leaning more towards bright and warm colors for your background!
Choose the Right Image for Your Background
Sometimes, an image is the best option for the background of a pin.
For those particular pins, choose an eye-catching image and use a slightly transparent box overlay before you write text on it.
You want any text that you use to stands out and doesn’t blend into your background.
3. Brand Your Pins
As mentioned before, since you’re creating a taller pin, you are going to have quite a bit of extra space at the bottom to make it yours.
Utilize the bottom of your pin to include your website name or your logo so that people can know where the pin originates from.
I recommend doing this not only for the recognition but also because the more your audience comes across your pins with the same name or logo, the more they will come to recognize and trust your brand.
Also, this will (hopefully) prevent anyone from stealing your pin image and using it as their own.
4. Write and Easy-to-Read Headline
Now that you have a background in place and your branding on your pin, now it’s time to focus on the most crucial part of your Pinterest pin layout.
First and foremost, you want text that is straightforward and easy to read.
Stay far, far, FAR away from tiny fonts or heavily scripted fonts that make it harder for your audience to read at a glance.
People are scrolling quickly on Pinterest and you need texts and fonts that are easily read just by glancing at it.
To break up some of the text and create some balance on your pin, you may want to consider using a different font for certain words or phrases.
I love this technique because it directs people’s attention to precisely what you need them to see.
If you do this, make sure you don’t use any more than two fonts on your pin layout.
Additionally, make sure there’s sufficient contrast between the background and your text.
You can do this with a box overlay (that I mentioned earlier) and either keeping it solid or making it a little transparent if you want the image in the background to show through a little.
Use Catchy Words
As I mentioned before, Pinterest users move quickly.
You have maybe two seconds (if that) to capture your audience’s attention with your pin, so you’re going to want to write a title that is catchy and bound to get someone to click or re-pin your pin.
Something that I was confused about when I first started was that I thought it had to be the title of my blog post or the name of my product.
It doesn’t have to be either. You’re going to want to simply describe the benefit or explanation of whatever it is that you’re trying to get people to see.
Don’t go as far as “click-baiting” people. Just be honest and create excitement within your audience to convince them to click through to see what the deal is.
A good practice would be to include numbers or $ figures if you can. Since these are easier to read and comprehend, users will be more likely to save.
5. Include a clear call to action
Okay! We’re almost done with our pin image!
How are you feeling so far? It’s not so bad, is it?
Now that we have most of our pin image completed, now it’s time to throw in a call-to-action to entice your Pinterest followers to click even more!
Some examples of call-to-action can be:
- “Freebies Inside!”
- “Learn More”
- “Click Now!
- “Get Yours Today!”
- “Reserve Your Seat!”
- “Sign Up and Get 50% Off Today Only!”
Whatever you choose to include in your pin, make your audience have a sense of “Gosh, I need to click on this pin right now to see what the deal is!”.
My favorite call-to-action to use is the freebie opt-in example. These works so well because it shows my audience there is something for them to benefit from (for FREE) when they click over and read. At the end of the day, they have nothing to lose!
6. Make multiple pin designs for the same post
Okay, so you’ve created your pin for your blog post.
To get the most out of your pinning strategy, you’re going to want to pin this sucker (like A LOT).
To avoid the same exact pin showing up in your followers feed and potentially annoying them, it’s best to make a few different pins.
The good thing is you don’t have to go through this process all over again. You simply need to change the colors, change the wording, or even change the style a little.
You can experiment with one pin being a solid background and the other being an image.
Whatever the case may be, have them all lead back to the same blog post or product.
Having more than one pin for each post increases the size of the audience that sees your pins through your pinning and repining by others on Pinterest.
7. Use different SEO descriptions
After creating multiple pins, make sure that they all have slightly different SEO description.
You can use the same keywords that are related to your category or subject topic but change them up to appeal to a broader audience.
Don’t Forget to Get Your FREE Copy of the Pin Design Guide
I don’t want you missing out on these AMAZING Pinterest Pin Design Guide that walks you through exactly how to pin a viral pin!
Designing pins are one of my favorite things to do! What about you?
- What are your favorite Pinterest design techniques?
- What are some areas you could improve on for your Pinterest designs?
- Are there any tips and tricks you’d like to share with the community about designing the best pins that go viral?
If you’re ready to create the online biz you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!
Welcome to the blog! It’s where I share my best tips & tricks for growing an online business fluff-free.
P.S. You can download each blog post too! Click a post, and you’ll find how to download a printer friendly version near the top.