Complete Tutorial on How to Create an Etsy Product Listing

Mar 27, 2019 | Start an Online Business | 0 comments

I’ll have to admit, Etsy Product Listings are quite a beast to tackle when you’re first starting out.

There’s just so much information that has to be inputted and it can get overwhelming for those who don’t already have a system down or previous listings you can simply duplicate.

I’m going to walk you through everything you need to know from inserting your photos to hitting “Publish” on your product listing, so you can start getting the “Cha-Chings”!

Setting Up a New Etsy Product Listing

Product Photos

Inserting your products are pretty self-explanatory.

I would recommend using all 10 photos, if not as many as possible. You want to give your potential customers as much of an “inside look” into what your product looks like, feels like, tastes like, and will be like when they get it on their doorsteps.

You don’t have to use your photos to just show your products. This is a great place to show your product variations, any color or size charts, your testimonials, etc.

Make sure your pictures are high-quality JPG, PNG, or GIF.

Photos that are at least 1500px wide display the best.

Related Post: How to Take Etsy Product Photos that Convert


Your Product Title should describe what your product is along with using plenty of great keywords.

Whatever you write in your title should also be added to your tags at the end, so choose your words wisely.

Think about what your audience is going to be directly searching in the Etsy search bar when they’re looking for an item.

Listing Details

Indicate who made this product (you, a member of your shop, or someone else), what your product is (finished product or a tool/supplies), and when it was created (the year or if it’s made to order).


Categories help your potential customers find exactly what they’re looking for by filtering their searches.

They’re essentially acting as tags, and the more relevant you are with your categories, the better chances your customers have to find you.

You’ll want to be as detailed as possible when choosing your categories and subcategories.

Type a 2-3 word description of your item to get category suggestions from Etsy.


You’ll be able to describe your product even better with attributes like the primary color, secondary color, occasion your product would be good for, and a holiday your product was specifically made for.

These are optional, but I would recommend completing this section as much as you can.

The more information you give Etsy about your item, the more accurately they will be able to target the right buyers for you.

Renewal Options

Your listings can be either renewed automatically every time your item sells out or every four months (whichever comes first).

Or, you can choose to manually renew them if they expire after 4 months. You would choose this option if you weren’t sure if you wanted to continue selling that particular item.

I usually always select Renewed Automatically, but you can choose whichever option works well for you.

Product Type

Indicate whether or not your item is a physical item or a digital download.


Descriptions are going to be that go-to section your customers go to once they have fallen in love with your product photos.

Your description should describe the item in as much detail as possible while also explaining why your product will be valuable to your potential customer.

If you just don’t know what to say, check out your competitors who are selling similar items and see what they say for their descriptions.

Of course, don’t copy them, but use them for ideas on what you can mention in your own descriptions.

Related Post: How to Write an Etsy Description that Sells

Product Partners

To stay completely transparent with your customers, you have to indicate whether or not you worked with a Production Partner, and who exactly that Production Partner is.

A production partner is anyone who’s not a part of your Etsy shop who helped you physically produce your items.

If you create your items 100% on your own, then this isn’t required for you to complete.

If you received your item through a wholesaler or a manufacturer, click “Add a New Production Partner” and let Etsy know who you worked with.


This is where you decide where your item fits into your shop sections.

Your shop sections are the list of categories on the left-hand side of your Etsy Shop homepage.

They are not only important for helping your customers find what they’re looking for from your Shop Page, but they also help lead customers to find the items they want while on your individual listing pages.

Make sure you select a shop section that makes sense and that fits within the “theme” of the items in the section.

Related Post: How to Optimize Your Etsy Shop

Tags & Materials

The tags section is where you add keywords and search terms that potential customers will use to look for your products.

Use all 13 tags and make sure you add the keywords from the title of your listing, as well.

As for your material, list what your item is made out of.

This information will show up in your listing overview so your customers can see it.

Related Post: How to Set Up Your Etsy Listings with SEO

Inventory and Pricing

In this section, you will simply set your prices and the amount of inventory you have for this particular item.

You can also add an SKU number if you want, which is for your records only.

Related Post: How to Price Your Etsy Items

Digital Files

You’ll only see this section if you’ve selected that your product is a digital file.

You’ll be able to add up to 5 files of PDFs or JPGs.

Etsy has a file size limit of 20MB so make sure your files are less than that.

Physical Items

If your item is a physical item, you’ll have to provide a little more information in the following sections.


If your item comes in different colors, sizes, fabrics, etc., add options for purchasing in this section.


You can either enter in a fixed shipping cost or you can let Etsy calculate your shipping for you.

I would recommend letting Etsy calculate this for you considering you don’t know where in the world your next order will come from.

If you accept worldwide orders, shipping can get expensive.

Add in where you’ll be shipping from in the “Origin Zip Code” section.

Processing Time

Let your customers know how long it will take you to get their item shipping once it has been purchased.

Be realistic with this number!

Yes, people love fast processing times but don’t put down 1-2 business days if you know it takes you at least a week to make your item.

Where You’ll Ship

This is where you’ll select where you are willing to ship your item to.

If you want to restrict your shipment to just your country or continent, this is perfectly fine and you can do so here.

If you want to broaden your chances of making a sale, offer worldwide shipping.

This is completely up to you and I don’t really have a recommendation on which to choose.

Think about whether or not Etsy is popular and well used in the country you live in and determine from there.

Shipping Services

Indicate what kind of shipping services you are planning to offer on this item.

There are tons of options from USPS priority mail to Parcel Select Ground.

Read each of the descriptions to figure out which one is better suited for you and the item you’re shipping.

Free Shipping

This is completely optional.

If you want, offer a free shipping option to domestic or international addresses.

Related Post: How to Promote Your Etsy Listings

Handling Fee

An additional cost that you can have Etsy add to the shipping total.

This fee can account for things like shipping materials and the time it takes for you to package things and send them out.

Weight and Size

This is required if you plan on having Etsy calculate the shipping for you.

Do not guess on these numbers!

The weight and size of your product are going to affect the cost of shipping on the item.

Invest in a digital kitchen scale and weigh your products properly.

Preview Shipping Costs

This is a cool little feature that gives you an idea of how much it would cost to ship your product to different places.

You can use this to decide whether or not you want to ship to certain countries.

Click Save & Continue

You’ve officially created your first listing!

It may seem like a lot of work in the beginning, but as you get the hang of things, you’ll be able to input this information in a flash.

Also, if you sell similar products, you can easily duplicate each listing and customize it to the item specifically.

Click “Shop Manager” > “Listings” > Click on the cog icon in the lower right-hand corner of the listing you want to duplicate and select “Copy”.

This will copy all the information into a new listing, where you can update the photos, titles, descriptions, and tags.

This is a huge time saver!

Don’t forget to grab a copy of your Etsy Listing Planner, which allows you to keep a record of each of your listings. If you make updates or changes down the road and eventually want to switch back to your original listing (maybe the tags you changed aren’t converting, or you don’t like your description), you’ll have it on file, ready to pull out! Tell me where to send it above!

If you’re ready to create the Etsy Empire you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

Welcome to the blog! It’s where I share my best tips & tricks for growing an online business fluff-free.

P.S. You can download each blog post too! Click a post, and you’ll find how to download a printer friendly version near the top.

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