How to Get Tons of Positive Reviews on Etsy (+ How to Deal With the Bad Ones)

Mar 14, 2019 | Conversion Rates | 0 comments

Being successful on Etsy isn’t only about creating great products and writing good descriptions.

The foundation of every successful Etsy shop is making its customers happy.

What better way to know if you’re making your customers happy?

The reviews that they leave you!

It’s always amazing when you receive a positive review from your audience, but you should also use your reviews as an opportunity to grow and get better at what you do.

Many times, your audience will tell you exactly what they want in the feedback that they leave you – even in the negative reviews.

Read through this guide on how to ensure you get mostly positive reviews and how to handle the moment you get a negative one with grace.

Why Etsy Reviews Matter

Etsy reviews are super important for a few reasons:

  • Your potential customers will most likely trust the other opinions other people who have has experiences with your shop more than anything (no matter how great your photos or descriptions are)
  • They will most likely check the reviews before making a purchase
  • People are more likely to purchase an item when there are reviews on it

At the end of the day, people want to be sure that whatever they are about to invest in will be worth the money spent and that they will have a good experience.

Social proof like reviews and photos from real-life customers are the best way for your potential customers to feel good about their purchase.

So, not only does it make your shop look good, but it’s also important for all of your future customer’s decisions!

Therefore, while one or two negative reviews are fine (you can’t please everyone), you should strive to have all great reviews.

How to Get Tons of Positive Reviews on Etsy

Be Clear in your Descriptions & Photos

The more information your potential customer has about a product before they actually purchase it, the more prepared they will be for whatever they receive in the mail.

Your customer can’t have any room for disappointment if you clearly highlight the sizes, colors, variations, etc. for them to review and decide if it’s the right fit for them.

Add color charts, detailed descriptions of materials, good-quality and helpful photos, and answer any questions they might have in your listing to avoid disappointment in your product.


Related Post: 6 Tips to Taking Product Photos on Etsy That Convert

Provide a Great Product

This should go without saying, but the absolute best way to get positive reviews is by providing a great product.

Don’t hype up your product in your description and post only good angles of an item, only to throw something together and ship it off.

Give your customers exactly what you promise in your descriptions and photos and they’ll be happy when they get it in the mail.

In addition to creating a great product, make sure your package your product so it stays in the same condition through travel.

You can’t guarantee that your mail carrier is going to care just as much about your product as you do. But what you can control is preparing for anything that can happen while the item is being shipped.

If your product is fragile, make sure you double secure it with bubble wrap, packaging paper, etc. and indicate on the outside of the box that it’s fragile.

Provide an Experience

After your customer purchases from you, it’s those small and inexpensive things you can do that create a great experience and doesn’t make it seem like the only thing you’re after is their money.

After all, many people like to shop small for that personal touch that you just don’t get with big corporations.

Provide your customers with a great experience by:

  • Shipping when you promised you would
  • Sending a personalized “Thank You” message
  • Leaving a cute note in their packaging
  • Offer a coupon code
  • Give them cute freebies (branded key chain, pens, stickers, magnets, etc.)
  • Keep them up to date as you package their items, when you send them, and keeping up to date with them if they received the package or not

You don’t have to invest a lot of time or money into provided a great experience that makes your shop stand out from the rest of them.

They might find it so memorable that they can’t help but leave a great review of your products.

Remind Customers to Leave a Review

A great way to get a review is by leaving a “Review Card” in your packaging that politely asks them to leave feedback on their experience.

Make sure you include written directions on how exactly they can go on Etsy and write a review on the card for those who have never left one before.

You shouldn’t send an additional message to your customers asking to review their order as this goes against Etsy’s Term of Service. However, you can include printed requests inside of your packaging

Deal With Problems

No matter how much you try and prevent a problem from happening, things just go wrong sometimes.

Your supplier may have delayed the shipment of your supplies, you forgot to take off a specific variation that you don’t offer anymore, an order may have been shipped to the wrong house…seriously anything can happen!

Even when I think I’m prepared for just about anything, a new problem pops up that leaves me scratching my head.

This shouldn’t scare you out of opening a shop, because, for each problem that comes up, all you can do is deal with it in any way that you can.

Just remember to clearly communicate with your customer at all times, even if you mess something up.

People would much rather be kept in the loop from the beginning than to later find out you were keeping an oopsie from them and tried to cover it up.

Stay honest and go with your gut!

Your customers will be a lot more forgiving than you may think they are.

How to Handle Bad Reviews on Etsy

So, you’ve had a tough situation where some things have gone wrong and you receive a negative review of three stars or less.

Firstly, I would like to say the first thing you should do is breathe and resist acting immediately.

Etsy gives you the opportunity to respond to negative reviews, but this should absolutely be the last result. There are a few steps you should take beforehand.

Secondly, review the comment and read in between the lines. Think back to that particular order and recall if you did anything differently with that order compared to others or if anything stuck out to you as strange.

Additionally, look closer at what your customer is saying. Do they have a legitimate complaint or issue? Are they giving you feedback that you can use to grow as a business owner? Or are they just being flat out rude?

Whatever the case may be, the issue can absolutely be resolved with some work.

Next, you’ll want to reach out to that customer and communicate with them.

Offer to fix whatever problem they had and ask what will make them happier.

Some common fixes that generally customers appreciate include:

  • Replace the item
  • Refund (either completely or a part of the cost)
  • Give them a coupon code

Just remember to be generous, patient, and apologetic.

Some customers will change their review after you fix the issue, some won’t.

Either way, do everything you can to resolve the issue and grow from the situation so it doesn’t happen again.

If you want some great tips for what to do when you get a bad review, Natalie at Honestly Nat does a great job of using her own experiences to help you get through getting a bad review.

You can read her blog post on Bad Reviews on Etsy here!

Positive Reviews on Etsy 

It’s always exciting (and a little nerve-wracking) when it comes to receiving feedback from customers because while you may think your business is awesome, there is nothing better to tell you exactly what they want than your customers themselves.

Take every review and feedback and apply it back into your business and always improve!

Drop me a comment below and let me know your thoughts!

  • Have you ever gotten any bad reviews? If so, what lessons did you learn from them?
  • How do you keep your customers happy?

If you’re ready to create the Etsy shop you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

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