Blog Promotional Planner
Having some trouble keeping on track with your blog promotional strategy? Grab a copy of this Blog Promotional Plan, which helps you develop a consistent marketing schedule via social media, email marketing, and networking.
The Thorough Guide on How to Promote Your Blog
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If you been following the Complete Blogging for Etsy Sellers Guide Series, then you’ve learned how to set up your blog, the content that you should create, how to set up your email marketing, and now it’s time to promote the heck out of it so you can increase your reach!
There’s no point in wasting all that time getting started if you can’t get your potential audience to know who you are.
Where many people begin to get discouraged with the whole blogging thing is when they spend time into putting content out there that they are proud of, they hit Publish, and then wait for the comments, shares, and email subscribers to come rolling in.
And to their complete surprise….they get nothing.
You know your content holds answers to the question so many of your target audience have! You know that your content is exactly what your audience needs to solve all of their problems and more.
However, your conversion rates are less than 5-10% and your share numbers are even worse!
Grab a copy of your Blog Promotional Plan before we get started!
While the reasons could range from the timing of you posting your content to the how new or old your blog is, most of the time, the reason for your post to not do is well is because it lacks promotional strategies. You are simply not getting enough people to click over to your content to read it.
And in case you were wondering…I’m talking about marketing!
It’s a scary word, and many people hate doing it, but it’s so important to get a great promotional strategy down in order for your blog posts to be successful.
Now, this may seem daunting and as life continues to get in the way and business things come up, it can be even harder to keep up with!
However, in this guide, I’m going to walk you through some ideas that you can use to create your own blog post promotion strategy and then help you build one from scratch with an already-made-for-you promotional plan that you can tweak and customize to fit your schedule the best.
- 1 Prep Your Blog for Traffic
- 2 Ways to Promote Your Blog
- 2.1 Start With Followers Who Are Already Loyal
- 2.2 Get Started With Pinterest
- 2.3 Use Facebook Effectively
- 2.4 Use Twitter
- 2.5 Step Up Your Instagram Game
- 2.6 Submit Your Post to Google+
- 2.7 Create Round-Up Posts
- 2.8 Link Within Old Posts
- 2.9 Try Push Notifications
- 2.10 Answer Questions on Quora
- 2.11 Network With Others in Your Niche
- 2.12 Comment on Other Blogs
- 2.13 Optimize for SEO
- 3 How Often Should You be Promoting Your Blog?
- 4 Sample Promotional Strategy (An Exact Strategy to Follow)
- 5 Review and Monitor Your Progress
Prep Your blog for Traffic
If I’m being honest with you, promoting your blog and getting traffic to your site will mean nothing if you haven’t first prepped your blog to not only accept that traffic but also keep them coming back for more!
Before you create your own blog promotional strategy, go through the follow list and make sure your blog is ready to receive and keep all of the traffic you bring to it.
Write Quality Content
One of the most important things about keeping your audience coming back for more after you direct them to your website is writing great content that they enjoy!
How do you write good, quality content?
…by providing value!
Your audience members want to feel like you care about them and are writing directly to them to help them solve their problems. You should not be selling to them all of the time.
In addition to value, you should also be paying attention to your blog post structure, your headlines, the flow of your posts, and so much more!
We talk about all of this in our Writing for Blogs Guide, so check it out after you’ve read this guide.
Choose Your Titles Wisely
The only thing standing in between your content on your website and your audience is your headline, which has the only purpose to attract them into clicking because they will feel like the content that they clicked over to will be of value.
Make sure that all of your post titles, or headlines, are optimized so that your potential audience will actually click on your links when you are promoting.
Here’s a little secret that I’ve learned throughout my time writing blog post titles:
Have your title answer a question that a lot of people were searching for.
Ask yourself these questions:
1. What is people’s number one interest in my niche?
When thinking about blog posts to write, you’ll want to pick a topic that many people are interested in and something that they search about a lot.
For example, for those in the skin care niche, you wouldn’t want to write about something general because odds are people aren’t searching for this.
Instead, you would have to do research to see what area of skin care is the most interesting and has the most searches for your potential audience.
An example of this could be the best skin care products of (current year) – it’s specific, it’s unique, it’s searchable!
If you have no idea of the topics in your niche that are the most popular, go to Google Trends to get some ideas. They have a great generator that allows you to search a topic and it will populate related topics and searches to help you get started.
2. What is something people want to know that they are actively searching for?
What this means is, how and what is your potential audience searching to get this information? What questions are they asking? What are they typing into Google to find their answers?
Once you have these search phrases, you’ll want to use these exact phrases as your headline.
Why? Because you know that they work since people who want this information are actually typing these phrases into Google!
It’s important to note that you want ideas that you can actually provide a great and in-depth answer to. That way, when they see the title that they were looking for and click over to your content, they actually get some value!
3. How can I add an enticing spin to make my post stand out?
Let’s face it, winning the attention of your potential audience is competitive!
If you have the pleasure of making it onto the first page of Google, you still have 9-10 additional websites that you’re fighting against.
With that being said, you want your post title to stand out! You can do this by adding an enticing proposition so that people just can’t help but click to find out what you post is all about!
You can do this for your post in a number of ways:
- Promote Your Opt-In | Example: The Best Skin Care Products of 2019 (+ A Free Skin Care Guide)
- Create Curiosity | Example: The Complete List of the Most Beneficial Skin Care Products of 2019 (#3 Will Blow Your Mind!)
- Entice More Value | Example: The Best Skin Care Products of 2019 That Actually Work (The Only Guide You’ll Ever Need)
- Promote What They’ll Get Inside | Example: A Thorough Guide to Skin Care (+ A List of the Best Brands)
This method outlined above is a great way to get traffic from Google searches, but what about the traffic that you get from social media, such as Pinterest or Instagram?
One method sometimes doesn’t work best for all situations!
Post titles that do well on Pinterest usually are not searchable at all, but rather attention-grabbing since Pinterest is more of a quick-paced search engine.
When creating your promotional strategy, try and come up with a mixture of post titles to use so you can increase your chances of attracting more audiences from different platforms.
Check for Grammatical Errors
In my opinion, grammar mistakes when sparse and rare to find throughout a blog is not the end of the world.
It’s when they become expected and hinder your reader for reading your posts without being distracted from sentences that don’t make sense or tons of spell checks does it become a problem.
Before you hit “Publish”, it’s better to double, even triple, check your writing before you share it to the world. I even like to get another pair of eyes to look at my blog post to catch mistakes that I wouldn’t have caught.
This could be the difference between people staying on your website to read more or leaving because they just can’t take the grammar mistakes.
Track Your Blog
As you get more traffic coming in, you’ll want a way to see your progress! Better yet, if you make any changes to your website and your traffic either increases or deeps, then you’ll be able to know what you should include and what you should avoid!
You should use Google Analytics to track your blog and then regularly check blog traffic by viewing your dashboard.
Once you’ve obtained your Google Analytics tracking code, you can use the Monster Insights WordPress plugin to implement it on your blog.
This plugin prevents Google from tracking your own page views so that you get the most accurate results!
Page Load Times
Page loading times are super important for SEO (which we’ll talk about later on in this blog series), however, it’s also important for your traffic!
Having a great page load time makes for an enjoyable user experience.
You don’t want someone to click on your link to visit your blog and be left with a five-minute loading screen! They’ll be gone faster than it takes your page to load.
This all starts with your hosting!
SiteGround is the absolute best web hosting service that provides top-notch website speeds, so you never have to worry about this!
In addition to hosting, you should be cautious of the plugins that you install onto your WordPress blog because the more that you have the more it could be slowing down your website.
Related Post: Why I Recommend SiteGround for Your WordPress Blog
Have Share Buttons
By providing social media share buttons for your audience, you are creating a simple and automatic way for them to share with their friends and family without any efforts from them.
No one is going to copy and paste your blog post themselves or create a pin to post on their Pinterest, so you would be missing out on tons of opportunities for blog promotions!
If you followed the pre-promotion step of writing great content, the likelihood of readers sharing your content should be high. Let your readers promote your blog posts for you!
Setting this up is super easy with a social sharing button plugin I like Social Warfare. It adds hovering social media sharing icons to all of your blog posts and lets your audience share your posts via Pinterest, Facebook, Twitter, Google Plus, StumbleUpon, and LinkedIn.
A Blog Structure That Flows
Something that is really important when it comes to writing content for your website is making it extremely easy for your audience to skim your post – because that is what majority of website visitors do!
You’ll want to make writing with subheadings, bullet points, and short 2-sentence paragraphs a habit to ensure that you keep the attention of your audience once they land on your blog post.
Related Post: How to Write a Blog post for Beginners
Use the Right Keywords
Researching and implementing the right keywords for your blog posts can seriously help you push your blog traffic to the next level.
In the beginning, I only focused my promotional strategy with Pinterest but quickly learned that, while Pinterest is amazing for blog traffic (as you’ll see later in this guide), it also needs to be complemented with other blog traffic sources to have a more consistent number of website visits.
You should aim to get keywords that your target audience consistently searches for and that aren’t competitive in Google to give you the best chances of showing up in Google searches – which will skyrocket your website views!
We’ll talk more about keyword research and SEO later in this guide.
If you’ve accomplished all of the tasks above, you’re now ready to start generating lots of traffic on your blog!
Grab a copy of the Keyword Research Planner to help you organize and find your keyword list.
Ways to Promote Your Blog
We want people to actually be able to find this awesome content that you’ve poured your heart into creating– so it’s now time to come up with a content promotion strategy.
There are many different ways that you can go about promoting your Etsy blog (Pinterest, Instagram, Facebook, to name a few). You don’t have to do every single one!
I’ll be going to over all of the ways you can promote your blog in this guide and it’s up to you to curate a blog promotional plan that works best for you. In the end, I will give you an example of a simple and manageable promotional plan that anyone can use to get you started!
With that being said, the most important thing is that you promote your blog consistently.
Do NOT go into blogging with the idea that if you upload your blog post to Instagram once that it will automatically go viral and you’ll never need to promote it again.
Yes, that would be nice, but sadly, it doesn’t work that way.
You need to be promoting your content every. single. day. Multiple times a day. On multiple platforms.
Here’s a list of ways that you can promote your blog and take your traffic to the next level:
1. Start With Followers Who Are Already Interested
You don’t always have to market to strangers to get eyes on your latest content!
In fact, you should most definitely start with your current followers who already love and value you because you know without a doubt that they will be the ones who will drop everything to see what you have going on.
This small amount of traffic (which will eventually turn into a large amount of traffic the longer you do this) should help you jump-start your blog traffic even a little bit and get people talking about your blog.
The best way to do this is through your email list!
Depending on how often you write your blog posts, you shouldn’t write to your email list every single time you write something new.
Just imagine those bloggers who write 3 blog posts or more a week – that’s some serious spam going to your email list when you could be sending something with a lot more value.
However, you do want your list to be informed when you have a new blog post because that’s one of the reasons why they follow you!
You can also set up an RSS campaign to go out once a month with a list of all your new blog posts so that your email list can be kept in the loop and have a few options of articles to read.
Collect More Emails
Some tips for maximizing your email list:
- Include a sign-up form on each page via a popup or widget bar opt-in form
- Include an offer for a freebie to your readers to give them an incentive to subscribe
To learn more about driving growth from newsletters, read the second part to this Blogging for Etsy Sellers Blog Guide Series, which talks all about Email Marketing.
In this guide, we talk about how to start and strategize an email marketing strategy to direct traffic directly from your blog to your Etsy and to create an engaging community.
If you’re still looking for an email service provider, I recommend getting started for free with ConvertKit!
Email marketing can be a lot of work! Let us help you with the Email Marketing Checklist, which walks you through the entire process of setting up your own email marketing campaign!
Related Post: Guide to Email Marketing for Etsy Sellers
2. Get Started With Pinterest
One of the best things I did for my blog was to learn how to promote it on Pinterest.
After months of experimenting, I finally cracked the code and since then, Pinterest has been a huge contributing factor for my blog traffic success.
Here are some key Pinterest strategies that everyone should know about:
1. Use keywords for Pinterest
While images are super important for Pinterest since they are a visual search engine, text plays a huge role in finding your target audience as well.
You’ll want to optimize your pins for searches from your audience with niche specific keywords.
After you’ve come up with some keywords that you know your audience will be searching, use them in the following areas:
- Profile Title
- Profile Description
- Link Text
- Board Name
- Link Alt Text
- Image Caption
- Page Title
- Page Meta Title
- Page Meta Description
Side Note: Use natural language your for your Pinterest descriptions. Tell people what your article is about to inspire them to click through to read it on your blog. You don’t want to keyword stuff your descriptions because this can come back and bite you!
2. Add hashtags to Pinterest descriptions
Clicking on a hashtag can be a great way to provide more information or give people the ability to find your content.
Here are a few ways that hashtags can be used:
- Connect with other people interested in the same topic
- Create a social media campaign
- Brand awareness
- Follow popular trends
- Build out a social contest
3. Schedule out pins over time and repeat
Your Pinterest promotional strategy should not consist of pinning your blog post once and forgetting about it! This will not get you anywhere!
It is way more effective if you add multiple Pins to different Pinterest boards and then throughout the course of a month or two, continuously be pinning these pins to keep it fresh and relevant.
Remember when we talked about creating multiple blog post titles? This is where those titles are going to come in handy.
When you’re creating your pins, add variety with different images or graphics, test different descriptions, use different hashtags, and use different headlines for each of your pins.
Use a scheduler, such as Tailwind, to schedule your Pins to release at specific times throughout the month so you don’t have to stay on top of it.
The more Pins that you post, the more Pinterest traffic you receive in return!
4. Inspire Pinterest traffic with calls to action
You’ll want to use call-to-action phrases on your Pins to entice people to click through to your blog or repin the pin so their audience can see it.
A call-to-action is a phrase that essentially directs your audience on what they should do next. It can be as simple as, “Click Now!”, which may not seem like it will do much, but people like to be told what to do.
A few examples include:
- ”Pin this for later”
- ”Read the article here”
- ”Click through for the full tutorial”
- ”Sign up now”
- ”Grab your checklist now!”
5. Add to Pinterest Group Boards
On Pinterest, there are group boards which are groups of Pinterest users who all pin onto a specific board that caters to a specific topic or niche.
These groups boards are beneficial for Pinterest users because there could thousands and thousands of users on these boards who you could reach out to. They’re also great because you know they are going to be interested in your content since they are following these topic-specific boards.
To be able to pin to group boards, you have to ask permission from the board owner, which you’ll have to review their instructions for signing up in the boards’ description.
Many times, you’ll simply have to follow them and then message them to URL to your Pinterest account so they can give you the ability to pin. However, there are some boards with more steps or specific guidelines, so be sure to review their instructions and follow them step by step to ensure that you’ll be accepted.
In the boards’ description, they will also highlight the groups’ rules that you must follow if you’re invited to pin.
It’s important to read these rules and know that you’ll be able to abide by them because if you don’t you could risk the chances of you getting kicked out of the group.
Need more help? Grab a copy of the Pinterest Marketing Planner to help you organize your Pinterest account.
6. Use Tailwind Tribes
Similar to Pinterest Group Boards is posting to Tailwind Tribes.
How this works is you join different tribes that are specific to you and your niche or a specific topic that you blog about.
In this tribe are thousands of members you will send and repin your content to their own personal boards, which gets your Pins to a vast amount of Pinterest users who are your target audience.
While Tailwind is a paid service (and my favorite Pinterest scheduler), the tribes are a free feature that you can use even if you don’t have a paid subscription (with some limitations).
3. Use Facebook Effectively
While you may be familiar with Facebook as a personal platform to share your life with friends and family, this social media platform works completely different when it comes to businesses and promotions.
Here are a few tips you should consider when promoting your blog on Facebook:
Share Your Posts on Facebook
Every time a blog post goes live, one of your first steps (if you have implemented Facebook into your promotional strategy) is to announce it on Facebook.
Participate In Facebook Share Threads
If used correctly, Facebook blogging groups can be a great resource for your blog promotional strategy. It allows you to expand your online circle and drive tons of traffic to your blog posts.
One of the best ways to drive traffic to your blog is to participate in share threads where you leave a link to a post you want to be shared and you share a few blog posts from other bloggers in exchange.
You don’t want to participate heavily in promo threads where everybody drops the link to their blog posts and move on. You won’t get anyone to click onto your blog post nor will you get your blog post shared.
On sharing threads, you will not only get people to come to your blog, but it will also get them to share your post to their audience.
Create a Facebook Page
You should definitely create a Facebook page for your blog/Etsy shop and invite all of your friends to it.
This will be the best platform to promote your newest posts, updates on your blog and Etsy shops, and avoid spamming your entire list of friends.
When I first started on Facebook, this was one of my mistakes. I was promoting to hundreds of my friends, but only a few of them were actually interested. This is only wasting my time and energy and resulting in no real traffic being driven to my website.
By narrowing down who you’re trying to reach out to and allowing the people outside of your friends list to see your posts will result in a much higher click-through rate.
Join Facebook Groups
Joining a Facebook group where bloggers support bloggers can give you access to a ridiculously supportive community where you can make tons of connections, earn a lot from other bloggers, and give you the opportunity to help others with your own content.
What’s even better is most Facebook groups allow you to promote your blog and you can get massive traffic just from participating in daily threads.
Here are a few ways in which Facebook groups are going to grow your blog:
- You can learn from other people that openly share their strategies
- You can ask questions (and actually get answers!)
- You can connect with like-minded people
- You can find and help people that have problems your blog can solve
- You can promote your blog posts and get genuine interaction and more traffic
- You can grow your social media accounts
While there are tons of benefits of joining Facebook groups, the most important thing at the end of the day is to be active in them, interact with others, and give back to these communities. Don’t expect to be able to drop your link in these groups and expect results (you actually could get kicked out for doing this!)
You don’t have to spend all day on these platforms, but make sure you stay relatively active (at least a couple of times a month).
Start Your Own Facebook Group
There are tons and tons of Facebook groups available in almost every single niche and topic, however, there’s nothing like having your own community who join and support you.
By creating a group, you have the chance to create a safe space for your audience to come together and share their frustrations and help them find the solutions!
4. Use Twitter
If your target audience is active on Twitter and it’s a platform that you’re comfortable with, it’s a great promotional tool to get more eyes on your content.
Where some people fall short is the frequency you should be tweeting in order to stay relevant.
Since Twitter is a very fast-paced platform, you will be to tweet around 10-20 times a day, but this can easily be accomplished with scheduling tools.
I’ve heard some great things about Smarter Queue to create evergreen tweets to recycle all year long, meaning you new and old blog post will constantly get traffic.
You can also look into IFTTT for auto-looping your tweets, or the Revive old post plugin which goes through your posts and tweets them out automatically.
Using scheduling tools ensure that even my old posts and guest posts continue to get exposure on Twitter.
I personally don’t use Twitter, so the tools I’ve mentioned above I can’t definitely recommend since I’ve never tried them.
5. Step Up Your Instagram Game
Instagram is a social media platform that has a high reach potential but can be hard to get the hang of. If you create a consistent and quality presence on Instagram, it can be a great way to promote your blog posts and your brand in general.
Here are a few key suggestions on how you can successfully promote your blog posts on Instagram:
Show the Behind the Scenes
Instagram is known for their trendy quotes and styled photos, but some of the most successful posts are behind-the-scenes shots.
Your audience wants to know that you’re human too and that they can relate to you, even if it comes down to something relatively small like how your desk is set up.
It’s also a great educational moment for your audience if you have certain tips or tricks that you do that can be beneficial to them.
How do you set up for a photo shoot? Where do you write your blogs?
Showing people how you work can help them to connect with you more and make you more relatable in general!
Another great way to promote your blog is by simply posting your featured image from the blog post itself.
Most of the time, your featured image displays your blog post title, so it’s a great way to capture your audience without having to come up with an entire post yourself.
In the description, give a short excerpt or explanation of your post and direct your traffic to a link so they can read the rest.
Post Valuable Content
Similar to other aspects of your business, you shouldn’t only be posting promotional content on your account.
Your account should be a place your audience can go for some additional value, a place where they can get to know you, and dive deeper into the values of your business.
You can do this by sharing helpful tips, post inspirational quotes, give your audience a look into how you run your business, and overall post things that have no other purpose than to be useful to your followers.
The more useful they find the content, the more likely they are to share it and the more followers you will get.
Here’s a secret:
Post with your followers in mind at all times!
What are they interested in? What do they need? What questions do they need to be answered?
Your photos aren’t for you, so separate yourself from what you want and think about your audience or it’s going to be really hard for you to grow.
Instagram allows you to use up to 30 hashtags in your post description and you can use them to directly target your audience.
A good way to find strong hashtags to use is by checking to see what hashtags are being used by the top influencers in your niche.
Find a few that you like and then create a list of hashtags that include brand-specific hashtags and a few picks from the top influencers.
You’ll notice an increase in engagement in our posts, but don’t expect to see a huge increase in your follower account.
Be a helpful Instagrammer, and your follower base will grow quickly and organically.
6. Submit Your Post to Google+
Google+ content gets indexed immediately and shows up in search results
You’ve likely heard that Google+ pages and profiles can greatly help your SEO, and it’s true!
Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding.
Sharing blog posts on Google+, in particular, is an excellent way to:
- Rank for the keyword terms that you might otherwise not be able to
- Drive search traffic to your Google+ profile and then back to your blog and website
Content that you post to Google+ is far more likely to show up in search results than other pages, websites, articles, and content posted to other social networks because Google ranks their own social network higher and they crawl it faster.
Build a Network on Google+ using Google+ Circles
The more people that you add to circles and the more people who add you to their circles, the more likely you are to show up in search results for your network.
The broader your network on Google+ the more likely you are to show up in search results.
How can you take advantage of this? It’s pretty simple!
1. Make sure your Google+ personal profile and/or your Google+ page is fully complete.
Google indexes this information! This is an ideal place to make sure that Google knows who you are (and for those who find you on Google+ to know where to click to learn more).
2. Grab your custom URL with your full name or business name
After you claim your custom URL (you can follow the instructions here for desktop and mobile), it’ll be even easier to extend your branding into the search results since Google indexes the URLs, too.
3. Stay active on Google+
Make sure all of your recent blog content is being shared there, plus any relevant curated articles you wish to share.
4. Share your own blog posts, using the blog post title, immediately after they’re published
This is the fastest way to get your URL indexed and crawled to rank on Google search.
Take care when sharing to Google+ to include the full title of the post and even a small description to make ranking even more likely to be indexed and ranked.
5. Keep building your circles
The more people you have in your circles, the more likely you are to show up in search results!
7. Create Round-Up Posts
Round-up posts are articles where you create a list of blog posts, answers, ideas or products on a certain subject. Here are a few of the most popular round-up posts that tend to get a lot of traffic:
Expert Round-Up – A blog post where you interview experts in a certain field. This is not only a great way to build connections with your network, but it can be an amazing opportunity to give your traffic a little boost.
After the post is live, make sure you email the bloggers or experts that you mentioned to let them know the post is up and ask them to share the article (which most people gladly do because they appreciate the mention).
Blog Posts Round-Up – Posts such as “10 Easy Dinner Recipes” or “Top 20 Book Reviews Of 2018” are a great way to drive traffic to older posts, by rounding them up, writing a short paragraph about them and then adding the link for people who want the full recipe or review, in this case.
This roundup works for every blog niche because as soon as you have multiple articles on a topic, you can gather them all together and use a new post to get your readers to find your older articles. (You can do the same and link to other people’s posts as well – such as “10 Blogging Income Reports” – and ask them to share it after.)
Gift Guides – Gift guides are an amazing round-up post for listing your products and they are particularly popular around the holidays and around specific celebrations (such as Mother’s Day).
Make sure you mix other companies products in with yours so you don’t come across as spammy. This is also a great opportunity to reach out to the companies that you mention if you use other Etsy sellers or small business.
Normal Round-Up Posts – Normal roundup post with ideas (ex: “10 Cities You Need To See In Europe”, “15 Ways To Make Money Online” and so on) tend to be quite popular because they are easy to digest, fun to read and they tend to get more clicks and shares overall.
So if you’ve noticed that your blog posts are not attracting a lot of attention, start creating some round-up posts!
8. Link Within Old Posts
Go back to your top posts and interlink keywords of your new post.
If you want to give the new post an additional boost, add it to the “Related Posts” feature if you have one at the bottom of your top posts.
Internal linking is a super effective way of promoting your other blog posts when people are already reading one of your posts. It’s a common technique used among bloggers and is used to increase the number of page views per visit.
Ideally, you want your readers to stay on your blog longer right?
Adding internal links is simple. Most often your posts will relate to one another, so all you have to do is add links to all your blog posts that lead to your other blog posts.
Do this enough on your blog and your posts will end up promoting one another and it will grow your traffic significantly!
9. Try Push Notifications
Push notifications are the hottest new thing when it comes to blog promotion. You’ve probably seen them on a lot of websites lately (it’s that small little box that pops up that asks you to turn notifications on).
I haven’t jumped on the bandwagon just yet because I’m still working on building the foundation of my blog, but I totally plan on implementing push notifications within the next few months!
This is how it works: When one of your readers clicks “allow” on a website with push notifications enabled, they will get a notification in their browser right away whenever you post something new. You’ll also be able to send custom messages.
All you need is the OneSignal – Free Web Push Notifications plugin to get started.
Simply create an account and follow the instructions they provide and they’ll get you all set up with push notifications in no time! It takes approximately 20 minutes.
Reach your readers instantly with this awesome promotional tactic!
10. Answer Questions on Quora
Quora is a question-and-answer site that many people use to gain and share knowledge. If you are an active member on Quora, it can be a great place to build your reputation and promote your content!
If you know a lot about your niche, you can provide in-depth answers to other people’s questions and include links to your blog posts to receive traffic.
The cool thing about Quora is that your answers stay on Quora forever after you answer one person’s question, someone else might look for the same question in the future and find your answer.
Answer enough questions with detail on Quora and you will quickly build a really good reputation for yourself and establish credibility for your blog.
11. Network with Others In Your Niche
I hear a lot of bloggers who express that they don’t want to reach out to bloggers or Etsy shop owners who are in their niche because it’s their competition.
While this may be true, they can also be a great ally to you and your business. If you approach them in a way that expresses a mutual relationship (where you help them and they help you) then your promotional strategy can get a whole lot bigger.
You’ll see a lot of bloggers link to other bloggers who are in their niche in their blog posts as an additional resource. These are called “backlinks.” Exchanging links with someone will give you both the opportunity to earn each other’s audiences and obtain a higher post reach than before.
Also, from an SEO perspective, the more backlinks you have going to your blog posts, the higher the rank of your posts on Google for various keywords.
From an Etsy viewpoint, you can connect with other sellers and work out a deal to add a product shout out either on your social media accounts, your email list, or even on the note that you send to your customers in your packaging.
Most people will be happy to get their name introduced to another set of audience and won’t mind returning the favor – even if you guys are competing in the same niche.
If you’re not completely comfortable going to someone in your niche, you could always go to a niche that is related to or complementary to your niche.
For example, if you sell knitted blankets, you could link up with someone who sells decorative pillows.
12. Comment on Other Blogs
If you read other blogs and enjoy a post, it’s only polite to leave a comment.
Some blogs will allow you to leave a link to your latest blog post by ticking a box on a plug-in such as CommentLuv.
Even if blogs don’t give you the option to automatically leave a link, you can still link to your posts where it’s relevant.
When you’ve read a post that is in your niche or similar to a post you’ve written, leave a well thought out comment saying how you enjoyed the post, and suggest that they might also find your post interesting before adding your link.
Just make sure you only do this where relevant and not on every blog you read – you don’t want to become a spammer!
13. Optimize for SEO
SEO is one of the most effective ways to promote your blog posts!
Taking your time and effectively reviewing your SEO is directly telling Google what your blog posts are about so that it can help you reach your target audience.
When people search for the keywords you’re using on your blog, you want to show up first!
Therefore, SEO is definitely not something you want to be lazy on.
If you implement SEO properly on all of your posts, you can expect them to rank really high on the search results page and bring you tons of organic traffic.
The foundation of an SEO friendly blog post is your keyword research.
Doing research for a keyword can be a bit tedious but it’s also a fundamental part of any SEO strategy.
Your keywords are the exact phrases that your audience is going to be searching for when they are looking for answers in Google.
The things about keywords are that they can be really competitive, so while you may be using popular keywords that get searched for often if there are tons of high-quality blogs who are already using those keywords, it’s going to be hard to fight for that first-page spot.
Consider these questions before you choose a keyword to rank for:
- How do I expect readers to find this specific blog post?
- What would I type in Google to search information like this?
- What will people type if they want to have information on this topic?
These sort of questions and their answers will ultimately guide you to use a certain list of keywords to begin your keyword research.
How to Pick the Right Keyword
As we mentioned before, keywords can be competitive, so at this stage, you need to pay attention to picking keywords that will have the biggest potential to bring traffic to your blog.
Most importantly, you have to uncover keywords that display high search volume but have low competition.
Try to pick those keywords that have low competition (so they are not the most searched words, but there is still a large number of people looking it up).
To complete your keyword research, try using Google Keyword Planner, which will give you everything you need!
Use Keywords in the Right Places
The next step is to break down the areas on your blog post that need to be search engine optimized:
The Headline: The title of your blog content is vital when it comes to your SEO strategy. Not only is it the first thing your ideal audience is going to see when they are doing their search, but it’s also one of the first things Google looks for when it looks for content to display. Spend some time polishing your headlines before you move on to anything else.
Subtitle Tags: Other than H1 (usually used as the main title), other subtitles like H2, H3 and H4 also have an impact on SEO. If possible, try to use related keywords in your H2 tags.
The URL: Another important aspect of your SEO strategy is optimizing your URLs. Every blog post lives in its own unique URL, so it is imperative to add the keyword to let Google know what your blog post is about.
Meta Description: The meta description is content that your readers will see in their Google search results. Use this little piece of text to entice them to click on your link and read your blog post. It also helps to pop your keyword in there as well for Google.
Blog Post Content: Google needs to know what your blog post is about, and what better way to tell it than by placing your keywords directly in your blog post? Now, don’t overdo this! Including your keyword, in a natural sounding way, a few times throughout the post will be good enough.
How Often Should You be Promoting Your Blog?
The key to getting consistent and relevant traffic through your blog is by reviving your blog’s interest and relevance.
In other words, you need to it as often as you can on the social networks where your potential readers hang out.
You may be wondering how you can continuously promote the same piece of content without coming off as spam to your audience.
The answer is changing up the method of promotion!
Instead of posting the same Instagram photo over and over again with the same caption, make a video instead. Create multiple pins on Pinterest, create an infographic to share on Facebook.
The sky’s the limit when it comes to the different methods of promotion. Pick a few and recycle them across the time frame of a month and you’ll be able to promote the same blog post over and over as fresh new content.
Here’s a simple plan if you’re new to promotion:
Instagram – Share your own content at least 2x/week. This should include at least 1 new post + a throwback to an old post
Pinterest – Pin at least 50 pins/day with about 10 of those pins being your own content.
Email – You need to be emailing your audience preferably every week. It’s super important to build up a relationship with your audience via email because this is where the majority of your sales will come from.
Encourage Your Readers to Share – A great way to avoid feeling like you are sharing your content too frequently is to ask your readers to share it on their social media feeds. At the end of each blog post, mention that you would appreciate a “like” and a share. Encourage retweets and Facebook shares. There is no harm in asking loyal followers to do the dirty work for you!
Sample Promotional Plan (An Exact Strategy to Follow)
All of this information may feel a bit overwhelming, but I’m here to tell you that creating your own personal promotional strategy isn’t as difficult as you think!
Check out how to build your own personal blog promotional plan where we share an exact model of a simple and manageable marketing plan that you can use as an outline for your plan.
Review and Monitor Your Progress
Review and monitor what gives you the most traction and focus your efforts there.
With a proper blog post promotion strategy in place, you’ll be able to analyze your posts better and rule in or out the reasons for a post’s failure or success.
Remember setting up Google Analytics earlier in your promotional strategy? You’ll want to use this tool to see track your progress and then make adjustments from there.
And that’s all there is to it!
Take a moment to download the Blog Promotional Plan to help you create your own strategy for your business, and let’s start driving massive traffic to our blogs!
Grab a copy of your Blog Promotional Plan and start driving massive traffic to your website!
New to the Series?
This blog post is apart of a 5-part blog series made up of mini-guides to walk you through the entire process of starting, managing, and growing your blog for your Etsy shop!
We don’t hold anything back in these guides…by the time you’re done reading through them, you’ll know absolutely everything that we know!
You now know the most effective ways to promote your blog for an increase in your traffic!
- What has worked for you with regards to promotion? What hasn’t worked?
- What should I be adding to my blog post promotion strategy?
- Have you started your blog yet? If not, what are you waiting for?!