How to Set-Up a Tailwind Account
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Take a moment and look at your Pinterest marketing strategy.
Do you struggle at manually pinning an adequate amount of pins each day to increase your reach?
Do you find yourself spending more time on Pinterest than you are doing the things that you actually love to do in your business?
Have you come up with a solid Pinterest strategy that you know without a doubt brings in great traffic for your business?
I want to break something to you…Pinterest marketing is not as hard as you think!
Bloggers and other media influencers have painted the picture of Pinterest being harder than it is, and if you answered no to any of the following questions, you’ve fallen victim to them.
Before you question anything, automating your Pinterest marketing strategy is the way to go. Point. Blank. Period.
Whether that be with Tailwind, or with another tool of your choice, I advise you to take this route because there’s nothing like setting it up for the week and letting it run its course while still having the freedom to do things to grow your business.
Tailwind is my Pinterest scheduler of choice, so I’m going to walk you through exactly how to set it up and get started.
If you’re interested in hearing why exactly I love Tailwind, head on over to this blog post after you’ve read this one!
How to Set Up and Get Started with Tailwind
To get started using Tailwind, first you’ll want to sign up with a free account by logging in with your Pinterest account.
You actually try out Tailwind 100% for free to see how you feel about it before committing to paying, which is exactly what I did. After the 30 day trial period, I decided that there was absolutely no way I could go on with my Pinterest marketing strategy without Tailwind and decided to invest in this scheduler.
Once you’ve created your Tailwind account and connected your Pinterest account, go through all of the tasks in the “Complete Your Account” section until it’s at 100% complete or close.
Tailwind does such an amazing job walking you through their system step by step with their demo walkthrough. After you sign up, you’ll be able to set-up and schedule your own demo pin to get the hang of it!
You’ll also want to watch the video guide, “Mastering Tailwind”, which is an even more in-depth video to help you get accustomed to what Tailwind has to offer.
If the technicality of Tailwind is what’s holding you back from invest in this amazing tool you won’t even have to worry about with all of the help that you’ll get!
Before you start setting up your schedule, I suggest that you add the Tailwind Chrome extension to your Chrome browser.
With the Chrome extension installed you will be able to schedule pins directly from images you see on any web page, from your browser and from within Pinterest!
This makes it simple and easy to fill up your Pin scheduler from virtually anywhere at any time during the day.
Set Up Your Schedule
Select “Publisher”, and then “Your Schedule”.
You’ll notice several time slots will have already been pre-selected for you.
To change the schedule click on the “Recreate Schedule” button on the left-hand side of your screen and edit the the number of pin that you want scheduled a day.
Pinterest only allows you to go up to 50 a day, but you can always click on the blue “Add Time Slot” button next to each weekday to add your own custom times afterwards.
Select “Generate Schedule”.
You’ll see your new schedule and time slots for each day of the week.
You will notice some time slots are white with a dotted green border. These are suggested time slots where your pins often receive high engagement – click on them to add them to your schedule.
Create a New Pin
Every time you finish writing a blog post or create a product for your shop, you’ll want to create a pin for Pinterest.
Make sure your pins are vertical and visually appealing.
If you’re having a hard time designing your pins to get clicks and repinned, check out this guide where I walk you through how to design a pin.
Once you have designed and saved your pin to your desktop, go to “Scheduled Pins” on the left side.
Once you click Scheduled Pins, click on “Create New Pin” on the right-hand side, and then “Upload Images”.
There you upload the vertical pin that you have created.
Alternatively, you can schedule a pin directly from Pinterest, your blog post or your shop by hovering over the image and clicking on the Tailwind icon.
Editing Your New Pin
Once you upload your image you will have to edit and fill in the description area and boards.
Don’t forget to change the URL pin source to make sure that the pin links back to the source you want to redirect your audience too!
Once you’ve changed your pin source you can now choose which of your boards you would like to pin to.
This will depend on you and the boards that you have created, but make sure you are pinning only relevant content to boards. You wouldn’t want to be pinning recipe pins to a business-related board.
You can choose however many boards that you want to send this pin to. Click on “Add More Boards” and a drop-down menu will a appear with all of your Pinterest boards.
Look through them and select the most relevant ones!
If you’re pinning to multiple boards you will see a white “Use Interval” button next to the “Add to Queue Now” button.
If you don’t select this when pinning the same pin to multiple boards, that pin could be pinned to those boards during the same time according to your schedule, which could be seen as spammy.
This is where the “Use Interval” feature helps, by setting a minimum time interval (anywhere between 10 minutes to 90 days) between each pin.
If you want these pins to be sent to your social media accounts, check the boxes to post your pin on Twitter or Facebook.
Next, you’ll want to add an in-depth, SEO friendly description to your pin. Make sure that you add plenty of keywords within your description while also adding a good description of what your pin is about.
You’ll also want to get into the habit of adding hashtags to your descriptions as they help you get more eyes on your pins on Pinterest.
If you need help writing a good description, check out our Pinterest Optimization Guide to help you out.
Another feature while editing your pin is the option to add it to one of your Tribes.
The key to Tribes is utilizing them properly by pinning from them often. Pin both your own content as well as your fellow bloggers.
You’ll want to make sure you follow each rule of the Tribe, but usually it’s just common courtesy to repin someone else’s content to every post that you pin to the Tribe.
Look through your Tribes and pick one that is relevant to your pin.
You’ll also want to pay attention to the ratio of re-pins that you have shared on the Tribe compared to the number of times you have already pinned to the Tribes board. These numbers are represented by the column on the right-hand side of each Tribe name.
Tailwind will also let you know if you have already pinned this pin to your Tribe already by putting a ready hazard sign next to the Tribe so you don’t come across as spammy!
After you have added your pin to your Tribe, you may want to add your pin to one of your SmartLoops, which is a fairly new feature that Tailwind has implemented that allows you to set a schedule for specific pins to be pinned to your boards on a loop.
Clean on “Add to SmartLoop” and choose which loop you would like to add the pin to, and then click “Add to Loop”.
Confused about all of the features offered at Tailwind? Read this post to learn about all of the features Tailwind has to offer and how to use them: Why I Recommend Tailwind for Your Pinterest Marketing Strategy
After adding your pin to your tribes and your SmartLoop you can go ahead and “Add to Queue”.
This will add your Pin to your own schedule on Tailwind which will send them out to your boards on Pinterest at the time you specified for them.
Once I’ve added my pin to my queue I like to shuffle my pins.
When you add your pins to the scheduler, it goes in the order to which you added them. Therefore, if you schedule five things to go to one board, those pins are going to be clustered together.
Using the shuffler just gives me the peace of mind knowing that I won’t have all of the same pins coming out at the same time.
You can never go wrong with Tailwind!
You get peace of mind knowing that you can set up your Pinterest strategy, schedule your pins, and sit back while the traffic starts to pour in. All the while, instead of spending all of your time marketing on Pinterest, you can use that precious time and accomplish things for your business that you actually enjoy doing – like creating!
I hope you found this Tailwind set-up tutorial helpful! If you have any questions feel free to drop them in the comments.
- What does your current Pinterest strategy look like?
- How often do you pin a day? Do you pin manually? Or with a scheduler?
- Have you tried Tailwind before? If so, what did you like/dislike about it? If not, what are you waiting for?!
If you’re ready to create the online biz you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!
Welcome to the blog! It’s where I share my best tips & tricks for growing an online business fluff-free.
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