Comprehensive Tutorial on How to Start an Etsy Shop

Mar 27, 2019 | Grow Your Online Business | 0 comments

You’ve decided to start an Etsy shop and take the next step to turn your hobby into a business.

But, how exactly do you start an Etsy shop?

Read through the following tutorial, which walks you through step by step on how to set up your Etsy shop from start to finish!

Before we begin, make sure you don’t miss a beat with this Etsy Shop Checklist + Resource Guide, where you’ll get all of the steps in this tutorial on how to set up an Etsy shop in a checklist form. But not only that! We also provide you with exclusive tips and tricks that will help set you apart from all other Etsy sellers with our Etsy Shop Resource Guide. Just tell us where to send it below!

Setting Up Your Etsy Shop

Here are the basic steps of just how easy it can be to open your shop!

Keep in mind, setting up your shop is only one of the first steps to running a successful business.

The following steps are going to give you a quick overview of how to start it logistically through their

Signing Up

First, I would suggest creating an email specifically for your creative business to use for signing up.

This just keeps all of your business related emails separated from your personal emails, which seriously helps when you’ve become established and are getting upwards to 30-40 emails a day alone.

Keep it professional and use some form of the name of your Etsy shop in your email address.

For example, Cool Knits Mama would be

Now that you have an email address for your Etsy business, go to and click on “Sell on Etsy”.

Sign up with your new email address.

Etsy will give you the option to sign up with your Facebook or your Google+ accounts. Again, I recommend you sticking with your business email.

Etsy also will give you suggestions for usernames based off of your own name.

This is your personal username, as the the shop owner, and not the name of your Etsy shop. If you like their suggestions – go for it! Or you can choose something you’re a little more familiar with and can remember. Just know that this is the name for your personal profile and not your shop

Shop Preferences

Next, you’ll have to fill in a little bit of information about your shop:

  • Language
  • Country you’re in
  • Currency to be rendered

All of this is pretty much self-explanatory and you can fill it out as it pertains to you.

The last question you’ll be asked on this page is to describe how you’ll use your shop:

  • Selling full-time
  • Selling part-time with full-time intent
  • Part-time

I chose “Part-time with Full-time Intent”, but you can choose whatever pertains to you, and you can always change it later.

Click save and continue.

Naming Your Shop

Now, you’ll be able to name your Etsy shop!

You should have a list of possible name to choose from already.

Start by plugging in your favorite choices first in the box and hitting “Check Availability”.

If it’s available, you’ve got yourself an official name!

If it’s not, move down your list until you find one that you like and also get the go-ahead from Etsy that it’s available.

Click save and continue.

Stocking Your Shop

To officially set up your Etsy shop, you’ll need to list at least one item.

You don’t have to go in and set up 10+ listings from the start. To get the hang of it, start with one and add later.

You’ll want to put the photos of your product, all of the details about the product, enter how much you’re selling the product for, the shipping info, size, weight, etc. into this section.

Click “+ Add a Listing” and add your first listing!

If you want to learn how to properly set up a product listing, read “How to Create an Etsy Listing” for more tips!

How You’ll Get Paid

Choose the country your banking out of and Etsy will decide what currency you’ll be paid in.

Next, add your bank account information so Etsy can know where to send your money!

I recommend setting up a separate bank account for your business from the beginning, just to keep things simple.

That way you can properly track your business expenses and income in one place without it getting confusing.

Then, input all of your personal information, which Etsy uses to verify your identity.

Click save and continue.

Confirm Your Email Address

Before moving on to the next step, you have to confirm your email address.

Check your email account and click on the email Etsy has sent you.

Click “Confirm Account” and it will lease you back to the right page to continue setting up.

Set Up Billing

Etsy has a variety of fees that you’ll be responsible for as an Etsy seller:

  • $0.20 listing fee
  • 5% transaction fee
  • 3% + $0.25 payment processing fee

These fees are charged for every transaction.

In order to pay for these fees, you’ll have to input your credit or debit card information.

Etsy will charge all of the fees for the month on the first day of the next calendar month.

Click “Open Shop”.

Your Shop Is Now Open!

What to Do After Your Shop Is Set Up?

Now that you’re open for business, you’ll need to follow a few more steps to get your shop officially completed.


One of the first things you’ll want to do is make your Etsy shop unique to you and your brand.

The best way to do this is by adding pictures to your Shop Banner and your Shop Profile Picture.

You should also spruce up your shop title, the About section, your featured items, shop policies, etc.

Related Post: Branding for your Etsy Shop

Shop Title

Your Shop Title is going to be a brief (one sentence) description of what you sell.

This your tagline and what others will see when you show up in Google searches.

Make it short and to the point!

Shop Owner Picture

Your Shop Owner Picture should be a good-quality headshot of you and your smiling face!

Let your customers feel more connected to you and put a face to your shop.

Shop Owner About

This area is all about you!

Talk about where you’re from, the hobbies you like to do, your interest, what made you start your Etsy shop – anything!

Your customers will love to learn more things about you and it will bring more of a human element to your shop.

Shop Announcements

Etsy gives you the ability to add little excerpts to share information from sales to update or whatever you want your customers to see as soon as they visit your shop.

Pop in and welcome your customers into your brand new shop and tell them why you’re excited to be here.

Featured Items

Featured Items will be the first listings that your customers see when they visit your shop page.

This is a great way to highlight your best sellers, and will mostly be the most-clicked listings.

Click “+ Add Listings to Your Feature Queue”, which will take you to the listings manager.

Click on the stars of each item that you want featured and they will be added.

Only four featured listings will be shown at a time.

Related Post: How to Optimize Your Etsy Shop


Scroll down and begin to input information all about your work process, your workspace, or anything else that gives your buyers an inside look into your business and behind-the-scenes.

You can add videos and photos, and share your story!


If you participate in any local craft fairs or sell your products anywhere else in your community, share the exact locations and information.

If someone who is interested in purchasing your items notices they live in your area, they can decide if they want to come to visit you personally and see your items in person.

This is a great way to get a sale and build better connections with your fans!

Shop Policies

Every single shop should have clear, in-depth shop policies.

Edit information about payment options, downloads, returning, shipping times, exchanges, and your privacy policy.

This will be the go-to section you can reference if your customers ever have an issue or are confused about something.

More Information

This section gives you the opportunity to add FAQ to answer for your future customers.

If you notice that you’ve gotten a question over and over again, add it to the FAQ section so your future customers will know the answer.

Don’t forget to grab your Complete Etsy Shop Checklist + Resource Guide so you don’t miss a step. Plus, get the exact tools we use to run a successful Etsy business!

Starting an Etsy Shop


You’ve made it to the end and can officially say you’ve started and set up an Etsy shop!

Whoo Hoo!

You’re on your way to becoming the BOSS you’ve always wanted to be.

Just remember, setting up your Etsy shop is only the beginning. The actual work comes after you set up your shop and start to get customers coming in.

I hope this tutorial helps you out!

  • Where are you in the process of setting up your own Etsy shop?
  • What products are you planning on selling or already selling?
  • What are some of your big Etsy business goals?

If you’re ready to create the Etsy Empire you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

Welcome to the blog! It’s where I share my best tips & tricks for growing an online business fluff-free.

P.S. You can download each blog post too! Click a post, and you’ll find how to download a printer friendly version near the top.

Roadmap to Your First 1K on Etsy

Learn how you can (finally) take your Etsy Shop to the next level using our proven Roadmap to 1k on Etsy - a step-by-step checklist that takes you from launch to selling your first 1K on Etsy

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