13 Tips on How to Write a Blog Post for Beginners

Jan 10, 2019 | Blogging | 5 comments

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Writing a blog post is a process that both new and experienced content creator find challenging. People tend to believe that in order to be a “good writer” you have the ability to just sit down and start writing.

This is RARELY the case!

The truth is that even the best writers out there struggle from time to time to make words flow, to think of new ideas, or to feel motivated to sit down and write.

So, what’s the secret to writing a blog post in a decent amount of time when you have a million other things on your to-do list?

Well, the answer is simple.

The secret no one tells you is the final draft of most blog posts looks nothing like the first.

Outline. Write. Edit. And repeat.

It’s as simple as that, my friend.

We’re going to teach how to write a blog post for beginners, from the moment you come up with an idea, to the moment you hit publish for the world to see!

Come Up With a Brilliant Topic

Before you even put your pencil to a piece of paper, you should be brainstorming ideas for your next blog post. Every single blog post you write should be on-topic with your business and should be helpful to your audience.

Think about topics you know well and if it can help your audience solve a problem.

If you sell knitted creations, you might want to write a post on which yarn types are more appropriate for certain knits. If you sell baby clothes, write a post on a babies first moments after being born and what a new mother can expect.

Whatever the case may be, you want to provide real value to your audience through your expertise (for FREE) in order for your blog to be successful.

This does three things:

  1. It establishes you as an expert
  2. It helps create trust with potential clients
  3. It boosts your SEO, bringing in more traffic, which leads to more clients!

Related Resource: 100 Blog Post Ideas for Etsy Sellers

Come Up With an Engaging Headline

Your headline, or blog post title, is one of the most important things about your post! It’s what entices people to click and read your post.

Creating a simple, clear, and eye-catching headline is seriously a gift that you’ll have to practice at. Some people are geniuses when it comes to crafting a title and it’s a big reason why their content does so well!

But, how do you know what’s a good headline and what’s not?

Browsing through Pinterest, you can see a variety of different posts all in one central location, and you’ll notice that they all have similar title structures.

I’ve found these headline types do well:

Secrets

Bottom line, people naturally love to be in one things that they aren’t apart of. Whenever someone knows something you don’t, doesn’t it just sit in the back of your mind?

I know it does for me.

Many bloggers realize that little urge and craft their titles to read as if there’s a secret they have and the only way you can be successful or know what they know is to click on their post and read about it.

It’s clever, really it is.

Just make sure you actually have some juicy information to share so you don’t click bait anyone (I don’t care what anyone says, click bait is a NO GO when it comes to blogging).

Take a look at this pin from Ryan from Secrets of a Work at Home Mom (she even utilizes this tactic in her blog name-genius!:

Mistakes and Fears

What I like about this headline is that when readers see it, they feel like they are being directly spoken to, leaving them with no choice but to click on the post to figure out how to solve their problem.

It’s all about the wording when it comes to crafting a killer headline, and this strategy really uses the readers’ emotions well (not in a messed up kind of way).

Let’s face it, emotions sell.

Here’s a pin from Jenny over at Confetti Social:

Personalize It

I’ve noticed that many headlines include the first person (I, my) instead of second person (you, your).

While second person headline is still good for mixing things up, many people like to read about the steps and strategies that have helped others who were in their shoes once or who are experts.

Success stories and relatable stories are by far the way to go if you want some extra clicks!

Check out this pin from Heather at Amethyst Planner:

Whatever route your decide to go with your title, make sure it helps your readers solve a problem or fill a need!

But whatever you do, don’t be misleading!

You need a kickass blog title that catches your readers eyes and entices them to click on your post, but, that blog title needs to open into an equally as awesome blog post. People notice if you fall short on the promise you made them in your title compared to you content…and they won’t be back for more.

Create a Clear Headline

Aside from creating an eye-catching headline, you also want it to be clear.

What I mean by that is it can be tempting to create a witty or clever title to fit your brand or for whatever reason. However, try and not do it.

You’re writing for people of various backgrounds and not all of them will understand your clever and cutesy title, which lessens your chances of them clicking on your post.

Here’s my process of creating a headline that is both enticing and clear:

1. Have a Primary Title

This is a title that explain exactly what your blog post is about and the problem it is trying to solve.

For example, I want to write a post about the steps to take in order to write a perfect blog post. So my primary title would be:

”How to Write a Blog Post”

2. Rewrite This Title in Numerous Ways

After you have your primary title, come up with at least 5-10 alternative headlines for it. Then, you’ll want to pick 2-3 that appeal to you.

One of these variations will end up being the headline that you title your blog post, and the other two will be for the multiple Pinterest graphics that you create to promote your blog post.

3. Incorporate Numbers in Your Headline

Numbers are simple and easy to read, so they generally do well in headlines.

For example, one of my title variations could be:

”7 Steps I Follow to Write the Perfect Blog Post”

4. Add Click-Worthy Extras

I found this method personally when I searched for something on Google and saw that someone had added a freebie alert to the end of their headline and I couldn’t help but click on it.

After realizing what I had done, I quickly jotted this down in my notes and decided to try it later on.

This method works so well because people love free things. While your post may contain a freebie, there’s no way for your audience to know unless they click onto your blog post.

By advertising your freebie in your headline, your audience will be much more enticed to check out your blog post!

It can look something like this:

”7 Steps to Writing the Perfect Blog Post (+ FREE Blog Post Template)”

5. Learn from the Pros

The previous step leads me into this advice: learn from the pros and incorporate it into your business.

Every time I see an article on the internet that had me clicking on it or invoked my curiosity, I quickly jotted down their headline on a piece of paper or in my Notes app.

It’s easy to learn tips and tricks to crafting a headline from me or other bloggers, but you would learn a whole lot faster by observing other successful people.

I encourage you to find titles that make you want to click on them and save it for you to analyze later. Ask yourself what made you click on that title.

What feeling did the title invoke in you? Was is curiosity? Envy? Sadness?

Then, craft your own headline while trying to invoke that same feeling into your readers.

Just remember, how you craft your title can be the difference between your blog post attracting no one and thousands of clicks, shares, and comments.

Go through some of your older blog posts and re-work the title to make it better before publishing it again.

A Tip Before You Start Writing

Now that we’ve gone over crafting a great, eye-catching headline for your blog post, we can get into the nitty gritty of actually writing!

Here’s a little tip for you before you get started:

Use Proper Formatting

If you walk away with one thing out of this blog post, remember to make your blog post easily readable and scannable!

People don’t have a lot of time to actually read your post, so to encourage that they really DO read your post, make it easy to read!

Some tips to make it readable and scannable:

  • Make your paragraphs short. One to two sentences is plenty!
  • Use bullet lists and numbered lists – like this one!
  • Use subheadings. This breaks up your post and makes it easy for a reader to find out what they want to focus on.
  • Bold words and phrases. It may seem random at times, but this really helps the reader to know what to pay attention to.
  • Break up the monotony by including pictures after every 250-300 words. (Note:Make sure you use only your photos or images or “stock photos” as images. Using images that are copyrighted or belong to someone else can get you penalized. I get a lot of my photos from Ivory Mix)

Just by breaking up your text with shorter paragraphs (no more than 2 or 3 sentences) you make it a thousand times easier to read!

Write an Introduction

Okay, let’s begin.

The first thing that you want to do once you have your topic and headline is write an introduction to transition into your main body of text.

You’ll want to introduce your reader to your topic and give them a preview of what’s to be covered in your blog post. Just stay away from getting overly wordy in the intro and get straight to the meat of the article as fast as you can.

Here are some ideas for an Introduction:

Tell a Story

When you open your post with memorable imagery and a relatable + personable story, you’re hooking your reader in and keeping their interest!

If you have a short story that you know your audience has experienced or will find enlightening, try opening your blog post with it and see how it does.

Odd are, you’ll get tons of people commenting similar stories!

Get Straight to the Point

Remember what I said about people not having a lot of time to read your blog post? This is so true!

Along with making your blog post scannable, it’s so important to keep it on topic and give all of the information the reader came for front and center.

There’s nothing worse than clicking onto an article to solve a problem and you’re met with a blogger who rambles on about nothing or beats around the bush.

Even if you’re trying to hit a specific word count, do not do this!

The only result you’ll have is a high bounce rate.

Ask A Question

Asking a question in the introduction is one of my most used techniques!

I believe asking your audience a question does a great job of not only capturing their attention, but also it gets them thinking. It invokes an emotional response within them and they can’t help but keep reading the article to find a solution to their problem.

It also let’s your reader know they’ve landed in the right spot.

If you work a 9-5 corporate job that you hate and you land on an article that asks you upfront, “When was the last time you were excited to go to work?” you would instantly know this article is relevant to your current situation!

End Your Intro With a Promise

By briefing your readers on what you’ll be going over in your blog post, you are increasing their suspense and keeping them hooked.

A good intro hooks the reader and has them holding on to their seats!

Outline Supporting Ideas

Okay, so you have your headline, you’ve brainstormed your topic, and you’ve written your introduction. It’s time to get to the meat of your blog post!

Keep your central topic in mind (this is going to be the main idea of your blog post) and then break it down into small supporting bit sizes. You’ll want to list each supporting idea down and these will then become your subhead topics.

Think of your blog as a road map, and you’re leading your reader from one topic to another.

For example:

Going with the previous example of “How to Write the Perfect Blog Post”, I would write my introduction and then list each component of writing a great blog post, which include: brainstorm your topic, come up with an engaging headline, write an introduction, outline supporting ideas, expand those ideas, end with a call to action…

This helps keep your article on task and less…all over the place.

You want to strive for an article that paints a clear picture for your audience and tells a consistent story.

Expand on Those Ideas

If you want the truth, the outline is probably one of the hardest parts. Now that you have that out of the way, it should be pretty easy to fill it in and expand on your ideas!

In addition to you adding valuable and clear content, make sure you also add a little bit of your personality into it so it’s not a drag to read.

If cursing is your thing, then do it! Same with slang (make sure it’s still readable!), emojis, fonts in all caps, anything! You want your blog post to be unique to you and you only.

Will it put some people off? Maybe!

But you’ll find tons more people who will gravitate towards your personality and become your loyal followers.

Include a Short Summary

Some people just don’t read.

Don’t worry, I feel your pain! You’ve just poured your heart out onto your computer to write a blog post that you’re proud of and come to find out….people are just skipping to the end.

It has nothing to do with you, it’s just in some people’s nature to do so.

So, to capture those scanners, break your post into subheads and bullet points, and you should also include a short summary at the end of your post as well. This way, when people race to the bottom, they can still benefit from your key takeaways.

This would be a great place to put your opt-in and some of the links that you mentioned through the post that you want to redirect them to.

End With a Call-to-Action

Take a moment to pat yourself on the back! You’ve just completed writing an amazing blog post.

But it’s not over yet! Every blog post has a mission, and that mission is to direct your readers into doing what you want them to do.

They’ve just read this amazing content and they have the “feel-goods” in their system, and they are ready for more! If you don’t tell them what you want them to do next, they’re just going to exit out of your website and move on to the next thing.

That’s why you’re going to include your call-to-action, which can be as simple as asking a question for your reader to comment, or prompting them to join you mailing list.

In other words, tell your reader where you want them to go next after they’ve finished reading your blog post.

Sometimes, people just need a little nudge in the right direction!

Add Some Personality

I mentioned this earlier, but it’s so important that I wanted to revisit the idea.

Finding your blogging voice will be tough at first. You’ve never written for an audience before so you may find yourself either dulling your personality to please a more broad and general audience, or going wayyy over the top and writing in a way that just annoys people.

Just be cautious of how you’re writing, and make sure you’re staying true to yourself while also keeping your content readable. Over time, you’ll get the hang of it and you’ll become more comfortable writing.

Use slang, dish out a few *drops mic*, and have fun!

Edit Like Your Life Depends on It

I hate to be the one to tell you, but you’re not done.

Writing is only the first step when it comes to publishing a blog post, and editing is where all the magic happens.

And no, editing does not mean to only use your spell check!

You want to not only look at your spelling, but also your grammar, your spacing, the flow of your article, and if you left any important information out.

If your brain just can’t handle the editing process after writing, don’t be afraid to take a step away from your post for a day or two before starting. I actually would recommend it!

Everyone has their own technique and you’ll find yours, but if you’re interest in my strategy, I do edit section by section. What I look for is that I’ve started each piece of content with a strong explanation, provided the key information, and properly wrapped it all up or lead it into the next piece of content.

The last step is proofreading your blog post. If you have someone who can do this for you (a friend, family member, or mentor) that would be great. You want as many pair of eyes on your work as possible to catch mistakes that you overlooked – because there will be some.

Otherwise, read your blog post out loud rather than in your head. This does wonders for catching sentences that just don’t sound right, which you would have never known since we tend to skip through words when we read silently.

Review Your SEO

The last step you want to take before publishing your blog post is reviewing your SEO to give your post a fighting chance at getting found!

Even if you are new to SEO or have limited knowledge, there are a few fundamentals you can apply to your blog posts (that doesn’t take being an expert).

The foundation of SEO is that you want search engines to share your blog post with your potential readers. In order to help those search engines out (they can’t do everything), you can provide them with some keywords that summarize your topic.

If you’re using WordPress, which is my recommended resource for bloggers and Etsy sellers, there’s a free plugin called SEO Yoast that will allow you to nominate a keyword for SEO. It will then prompt you through distributing your keyword throughout your blog post where it is needed the most!

If you need more help figuring out SEO, I cover everything you need to know about optimizing your pages and showing up on the first page of Google in this guide to SEO for bloggers

Bonus Blogging Tips

What I’ve shared with you has been basic, good-to-know tips to follow when writing a blog post (things that everyone is doing). If you want to write a blog post that really stands out from the rest, you’ll want to add a few wow-factors.

Here are a few ideas on how to do that:

  • Include beautiful photos, including one vertical image for Pinterest!
  • Create an infographic
  • Pepper the article with expert quotes
  • Cite research studies/top influencers
  • Include fun facts and statistics

New to Blogging?

This blog post is apart of a blog series to help Etsy sellers settle their fears and finally launch their blog for good.

We go over the exact steps to set up and launch your blog with our Setting Up a Blog Guide, including a complete SiteGround tutorial, plugins we recommend you have, blog themes, publishing content, and so much more!

Check out this completely FREE Blogging for Etsy Sellers Guide here!

Phew! You did it!

You now have the most important steps to help you write a blog post from your idea all the way through to hitting publish.

Take a moment a let me know your thoughts in the comments below!

  • Have you ever written a blog post before? If so, how did it go?
  • What’s the one thing that makes you nervous about writing for your blog?
  • Are you a complete beginner when it comes to blogging? If so, drop your URL in the comments so we can support you!

Until Next Time, 

If you’re ready to create the Etsy shop you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

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