How to Optimize Your Pinterest Profile to Make More Sales

Nov 8, 2018 | Grow an Online Business | 3 comments

Before the thought even crosses your mind, I want to assure you that I’m not the typical blogger that simply says, “Get on Pinterest” (side note: this is the most frustrating thing EVER!)

I’m all about showing not telling because it would be so easy for me to write “Get on Pinterest”.

But I would leave knowing that you are wondering, “Okay, great. But HOW???”

I’m here to answer this question for you.

We both know the benefits of using Pinterest to attract a large audience and send them to your website, so it’s time to finally get over that hurdle of randomly pinning or having off-topic pins.

The truth is, you can have thousands and thousands of followers, but if they’re not clear on what your brand is about or they’re simply following you for the cookie recipes you pin, then there’s no way you’re going to convince them to click on your images and buy your products.

I’m going to walk you step-by-step on how to optimize your Pinterest profile to get your target (paying) customers piling in in no time at all.

Are you ready? Let’s do this.

New to Pinterest?

This post is apart of a 3-part blog series to give you every piece of information we know about optimizing your Pinterest account and developing a pinning strategy that sends a load of traffic to your online business!

Take a look through these blog posts:

How to Optimize Your Pinterest Profile to Make More Sales on Etsy
The Most Effective Design Hacks for Creating Pins
Using Pinterest SEO


Step One: Create a Business Account

Okay, so you may have heard this before, and if you still haven’t done it, I’m going to convince you today why you should!

Creating a Pinterest Business Account is so stinking easy while also coming with a ton of important benefits that you can take advantage of.

You can even convert your existing personal account into a business one so you can keep all of your personal boards!

If you prefer to create an entirely different Pinterest account to keep business and personal separate, then that’s totally fine too!

Some of the benefits of creating a Business Account for your Etsy shop instead of sticking with a personal account includes:

  • The ability to display your company name, rather than your personal name, on your profile. Why is this important? Because this makes you look more professional and your business will seem more established.
  • You’ll have the ability to verify your website to show you’re a legitimate account.
  • Get analytics on your pins and boards. This is incredibly useful in evaluating and adapting your Pinterest strategy.

Fun Fact: Rich pins are higher ranking in the Pinterest Smart Feed algorithm.

Step Two: Your Profile Picture

This may seem redundant, but believe it or not, there are many ways you could go wrong with uploading your profile picture.

As a brand and a business, you’ll want to upload a photo of you as the creator.

No, I would not recommend using your logo as a profile picture.

Remember, your Pinterest followers aren’t your customers (just yet), so they are expecting and looking for more of a human component to your Pinterest account, rather than someone trying to sell them.

If you’re anything like me, taking pictures is not the most exhilarating thing to do, but for only a moment, I’m suggesting that you suck it up and get your photo taken.

Whether it’s taken on your phone or professionally done, make sure your photo is clear, well lite, and shows your brand’s personality.

If your brand is known for being fun and witty and colorful, it wouldn’t make sense for you to do a traditional business headshot with a dull background.

Have some fun with this!

Once you get your beautiful picture taken and are ready to upload it onto Pinterest, you’ll want to remember to add your main keywords and business name in your alt text.

Quick Tip: Your Pinterest profile picture should be the same as your other social media profile pictures to maintain brand consistency.

Step Three: Your Name

The fun thing about your Pinterest name is that it is optimized for SEO even though it is a tiny little piece of your Pinterest profile.

It’s important that you include your business name first, so people know who you are, and then some keywords following it.

You Pinterest name is searchable, so if you have a focus keyword that you are trying to rank for, make sure that you use it here!

Use this formula: [Business Name] + 1-2 Main Keywords

Step Four: Your Website

So this section is going to be different depending on where you are trying to redirect your target audience.

If you want to link them directly to an Etsy shop or any other creative market space, make sure that you link to your shop home page and NOT a specific product page.

You’re limiting the chances of your customer browsing your entire store by linking to an individual product, because if they aren’t interested in that particular item, then they won’t be inclined to keep clicking around in your shop to find something that they like.

If you send them to your home page, however, then they have a list of all of your products readily available for them to browse through.

On the other hand, if you have a separate website or blog that you’re trying to get traffic to, it would be best to put your website URL here.

Step Five: Your Bio

Now, we’ve come to one of the most overlooked sections of the Pinterest profile set up – the Pinterest Bio.

You may be asking yourself, “Does anyone even read these things?”

The answer is yes, people do read your bio, and it’s so, so, so very important that you explain not only what your business is about but also what you can offer your target audience.

So, I’m telling you right now, you can’t just write “I sell vintage jewelry and antique collectibles in my Etsy shop.” and expect people to be tripping over themselves to buy your products.

There are two things you’ll want to include in your bio:

  • A description of who you help
  • A freebie offer to join your email list

Let me explain why. 

When your target market reads this statement, they should feel like you are speaking directly to them. All of their pains, struggles, wants, and desires should be answered in this bio.

Show them that you are the brand they have been looking for!

Now that you have them hooked, offering a juicy freebie is going to absolutely seal the deal. They won’t help themselves but to click and join!

You can then, later on, convert them into paying customers with your email marketing strategy.

Step Six: Choose Your Pinterest Keywords

From here on out, keywords are going to be CRUCIAL to your Pinterest optimization (or how your page gets found by your target market).

Thankfully, Pinterest is a little more simple than Google when it comes to SEO and keywords.

There are less long-tail keywords that users search for and more single phrases – so you can get away with using broader terms.

To get started with coming up with the keywords you’re going to use throughout your profile, sit down with a piece of paper and go through this exercise:

  1. Create a list of the main topic areas you want to target throughout your account. These will be the broad terms that you will begin your research with.
  2. Go to Pinterest and the search broad terms see what comes up. If pins that show up aren’t your topic area, try another keyword.
  3. If you get a keyword that offers relevant pins, look at the top of your screen below the search bar. There should be a list of relevant keywords that you can also take advantage of.
  4. Gather together these keyword ideas from Pinterest.
  5. Write down each Pinterest board that you have (or are planning to create) and list at least 10-15 keywords that you’ll consistently use throughout that board (board name, board bio, pin SEO).

When it comes to Pinterest profile optimization, we want to pick keywords that are going to bring traffic and attention to our pins so doing a little bit of research is the best way to ensure this will happen.

Speak of keywords, did you know that we give away FREE Keyword Planners to our audience? I know, awesome right?!

Step Seven: Your Boards

One of the most important aspects of Pinterest is going to be your Pinterest boards.

Your boards need to be focused on what your target audience will find beneficial, interesting, and what they need and want.

If you know who your target market is, this shouldn’t be hard figuring this out, but just remember that ALL of your boards must apply to them.

Different Boards to Set Up

Set up at least 3 to 4 boards for each category/topic that your business is about and name these boards with the right keywords.

Remember, you want to take your time to come up with good keywords for each board before moving on.

For example, if you sell home textiles for your Etsy shop, you may want to include boards such as:

  • Etsy Shop Creations (where you include the products that are made solely by you)
  • Linen Bedding (where you pin other pins related to linen bedding + your products)
  • Linen Curtains (where you pin other pins related to linen bedding + your products)
  • Linen Bath Towels (where you pin other pins related to linen bedding + your products)
  • Blankets and Throws (you may not sell these in your shop, but they are related to your niche and will attract the same target audience) 
  • Home Decor (this is a broad board that you can pin multiple types of pins on, including your own)
  • Group Board: Linen Home Textiles (pinning on group boards is a good way to get tons of eyes on your content)

As you can see from the example, there’s a good mixture of boards relating solely to your products, boards that you can pin both your products and others, boards where you pin only other people’s content, and then group boards.

Make sure you name your board using your main topic keyword for the content on this board!

Board Description

Edit and write a keyword rich description for your board using more of those Pinterest suggested keywords.

Describe in detail what it is that you’re going to be pinning in this board in about 50 words that using a few different keywords to describe the content on this board.

For example, for a Pinterest board about SEO, I might use these keywords: SEO, search engine optimization, and SEO tips.

Additionally, include the proper category because that’s just one more great way to let Pinterest know what your pins are about.

When you create these boards, pin at least 30-40 pins that Pinterest already knows and is relevant to your board before you begin pinning your own content to the board.

This way, Pinterest can understand what your boards are all about.

Off-topic Boards

If you’re anything like me, your Pinterest account has some boards that are completely irrelevant to what you’re offering to your audience now.

It’s a good idea to clean them up so your focus is clear to new profile visitors!

Limit off-niche boards to 1-2, having the rest put on a secret board.

How to start driving traffic with an optimized Pinterest account

So you’ve done all of this work to optimize your Pinterest profile.

You may be wondering how exactly you’re going to GET that targeted traffic?

Thankfully, the answer is relatively simple.

Pin value, and pin often.

Pinterest gives priority to accounts that are active on Pinterest.

In other words, if you’re active on Pinterest daily, your pins are more likely to show up in your followers feed, as well to other members of your target audience that isn’t following you.

Yes, this is going to require a big time commitment, but being active on Pinterest is one of the best ways to really make sustainable traffic gains.

Here are a few general guidelines to get you started:

  • Pin 50-100 pins per day (Using Tailwind)
  • Pin majority other people’s content
  • Pin every day of the week consistently
  • Keep a consistent brand for your pins
  • Include alt text and optimize each of your pins for SEO

Don’t Forget to Get Your FREE Copy of the Pinterest Strategies Guide!

I don’t want you missing out on these seriously easy to implement, actionable strategies that thousands of Pinterest users have used to explode their Pinterest traffic – leading to more Cha-Chings! Grab your Pinterest Strategy Guide below!

Your Turn!

Optimizing your Pinterest profile isn’t as hard as you though, huh? Tell me your thoughts below!

  • How many of the steps above have you already completed?
  • What do you have to work on next to better optimize your Pinterest profile?

Hey Babe! If you’re ready to create the Etsy Empire you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

Welcome to the blog! It’s where I share my best tips & tricks for growing an online business fluff-free.

P.S. You can download each blog post too! Click a post, and you’ll find how to download a printer friendly version near the top.

Roadmap to Your First 1K on Etsy

Learn how you can (finally) take your Etsy Shop to the next level using our proven Roadmap to 1k on Etsy - a step-by-step checklist that takes you from launch to selling your first 1K on Etsy

Thank you! Please check your inbox (or your promotions tab) to confirm your subscription!

Pin It on Pinterest