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How to Organize Your Blog with a Planner

Feb 9, 2019 | Blogging | 0 comments

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If you’ve been following the Blogging for Etsy Sellers series, you’ll have set-up and launched your blog, developed an email marketing strategy, created a blog promotion plan, and cracked the SEO code.

Good news!

The hard part is over, but we still have to put some love into our website to keep it running in the best condition.

In this guide, I’ll be going over my exact process of organizing and running my blog with ease using my tried and true…a blog planner!

New to the Series?

This blog post is apart of a 5-part blog series made up of mini-guides to walk you through the entire process of starting, managing, and growing your blog for your Etsy shop!

We don’t hold anything back in these guides…by the time you’re done reading through them, you’ll know absolutely everything that we know!

Setting Up and Starting Your Etsy Blog
Email Marketing Strategy for Etsy Sellers
Creating a Blog Promotional Plan
Optimizing Your Etsy Blog with SEO
Maintaining your Blog

Why Use a Planner?

Let me start by saying I’m not the type of person who completely devotes every minute of their day to what’s on their planner.

Ironic, right? Consider I sell planners for a living!

However, one planner that is consistently attached to my hip is my blogging planner (and my social media planner but that’s a different post for a different day).

One thing I want you to take away from this series is that blogging isn’t for the faint-hearted. This ish takes a ton of work to start and maintain!

As you’ve noted throughout this series, there are a lot of components to this biz like writing emails every week for the tribe, writing valuable blog posts consistently, marketing yourself so you stay relevant, and tackling the dreadful SEO.

Not to mention all of the tiny details that no one tells you about like technical issues and updating plugins!

I would pull my hair out if I didn’t have a resource to pick through the key elements of running my blog.

Using a planner helps to keep important information all in one central place, fulfilling random reminders to yourself so you don’t forget, and batching tedious tasks to get them done quicker!

If you’re looking for a planner, we’ll go over the key things you want to make sure is included in your blog planner of choice before purchasing it.

If you don’t want to look around, Amma Rose Designs has a Blogging Planner that has everything you would need to keep your blog managed and organized with ease! It’s something that I use every single day without fail.

Self Reflection

Self Reflection is a super important step to take at the beginning of your blogging journey.

This exercise helps you get all of your thoughts out onto paper so you can revisit them later to see how far you’ve come.

I like to think of my self-reflection as a roadmap for my business so I can keep myself on track.

Every time I feel like I’m not getting anywhere or that my business is taking an unexpected turn, I revisit my self-reflection responses and get myself grounded before moving forward.

During a self-reflection exercise, you’ll want to answer some key questions:

  • What do you want you blog to look like?
  • What do you need from your blog for it to feel like a success?
  • What could be holding you back right now?
  • How much do you want to earn?

With Amma Rose Designs’ Blogging Planner, we’ll walk you through these key self-reflection exercises.

Along with getting those deep thoughts out, you’ll also be able to record your short, mid, and long term goals for your blog and the rewards you’ll give yourself when you accomplish those goals.

Weekly Organization

When you think about a planner, you may be thinking about a weekly and monthly calendar for your to-do list.

Though it’s a simple concept, it’s essential for planning out your content in a schedule that makes sense for your business. It also helps with planning out those batching days!

If you want to keep organized, you’ll have to plan for your days, weeks, and months.

Here’s a little trick that I’ve discovered since using my blog planner…I feel like I’m a lot more organized when I plan based off of my long-term goals and then scale them down into monthly, weekly, and then daily tasks.

For example, say my goals for the year of 2019 was to post more content, increase my following, and double my income.

Therefore, one monthly plan would look like the following:

  • Post 10 blog posts
  • Post more consistently on social media
  • Make $2,000

From there, I would take that monthly plan and break it down into a weekly plan:

  • Write 2 blog posts
  • Post daily on Instagram
  • Develop a Pinterest marketing strategy
  • Incorporate Facebook marketing
  • Make 2 new products

This is a good framework of the tasks that I need to complete in order to accomplish my goals.

To take it a step further, I can go on to do a daily to-do list to keep me even more organized:

  • Monday: Write one blog post
  • Monday: Post on Instagram stories
  • Tuesday: Repin 50 pins
  • Wednesday: Create 2 new pins
  • Thursday: Join 2 Facebook groups
  • Thursday: Re-brand Facebook page
  • Friday: Brainstorm product idea

Following this strategy has helped me grow my business at a great rate without feeling so overwhelmed at everything that needs to be done.

Having a planner helps me keep track of all of these tasks like it’s nothing!

Blog Management

I like to think of my blog planner as my manager.

It tells me what I need to be doing and when I need it done by!

I reference it daily to keep on top of those pesky tasks and information that I would forget if I didn’t write it down.

Daily Checklist

After running a blog for a period of time, you’ll start to see that there are some tasks that you’ll have to revisit continuously.

Small details like deleting junk mail or updating your plugins can start to pile up if you don’t handle them on a daily basis.

Having a blog planner allows you to list all of your daily tasks that you may forget and be able to check off as you get through them.

I like to complete these smaller details, like checking my email and responding to comments, at the beginning of my day so I can get them out of the way! That way, I can focus the rest of my day on bigger tasks that take up more time.

Daily To-Do

Before using a blog planner, I resorted to writing down things that needed to be done on random scraps of paper. I know…yikes!

This caused such a headache for me because when it came time to sit down and work, I was spending nearly an hour finding all of my to-do tasks that I had written on book pages, posted notes, and on the back of receipts.

It was such a waste of time, so now, I keep all of my to-do tasks in one location so I can see what has been done and what I still need to work on.

Best decision I’ve made for my sanity!

Blog Post Planner

A common misconception for people who don’t consider themselves “writers” is that those who are good at writing can just sit down on their laptops and start typing.

No brainstorming. No outlines. No editing.

Which is wrong, wrong, wrong!

I have yet to find a writer who doesn’t have to plan out what they write before they write it.

Before I write every single blog post, I go through my blog post planner and work through the small details of the post.

I go over things like:

  • The tags
  • SEO keywords
  • Key content points
  • Sponsored post requirements
  • Image creation
  • Publishing checklist
  • Social media notes

By handling this information in the beginning, after I outline, write, and edit my post I can post it with confidence knowing I’ve covered all of my bases.

If you don’t properly organize your blog post and the marketing is done after it, it can get jumbled and you could run the risk of missing a crucial step.

Side note: Using a blog post planner that outline key content points have helped writing blog posts that make more sense and flow naturally! If you read some of my work from the very beginning…you’re a trooper!

Before & After Post Checklist

In addition to planning for your blog post, you should also be planning for what comes after you hit publish.

Promoting your blog is just as important as writing it, so make sure that your planner includes a blog promotional checklist!

If you want some more information on building your own personal blog promotional plan that you can incorporate in your blog planner, head on over to the Blog Promotional Guide after you’re done reading this one.

Blog Post Stats

Tracking your growth (or decline) should be something you pay close attention to as a blogger.

When it comes to blogging, it’s all about trial and error, so you need to know exactly which strategies you’re using are working and which ones are not.

On a weekly basis, I go over all of my email marketing, social media, and blog traffic stats and write them down in my blog planner.

At the end of the month, I get to see all of my overall progress in numbers.

If I added a new step to my blog promotional plan or pinned fewer pins than normal, I can see if it had an effect on my blog stats to determine whether or not I should continue to do it or drop it.

Tracking these stats are the absolutely only way you’ll be able to see consistent and long-lasting growth!

What really helps me is to graph these numbers to see a visual representation! It’s something about physically seeing an ascending line that makes me giddy inside.

SEO Strategies

SEO is a big part of any blogs traffic source.

Hands down, you need to be able to get found when people are searching for answers to their problems.

Incorporating SEO strategies in my blog planner keeps me stay on track for auditing my blog and helping with my keyword research.

Site Optimization

Every couple of months, I run my blog through an SEO audit.

An SEO audit is running through a checklist to make sure I have incorporated a series of SEO requirements that I need to have throughout my blog.

SEO can get away from you if you avoid it for too long, so it’s nice to have those scheduled days where you go through your website and make sure it’s as optimized for Google searches as possible.

Keyword Research

Having a proper keyword researching strategy can be the difference between ranking on Google to never showing up to the front-page party.

It can also be a daunting experience, especially for beginners!

I include a keyword research strategy in our Blogging Planner that breaks every step of researching into separate tasks. This has helped me tremendously because it prevents me from sitting in front of my computer wondering what to do next.

It’s also helpful because I’m able to list the keywords I’m attempting to rank for throughout my entire blog.

If you didn’t know, you shouldn’t try and rank for the same keyword twice (that’s like arm wrestling yourself…it just doesn’t work!).

If you have more than 20 blog posts on a similar topic, it can be hard to remember what keywords you’ve already used.

Keeping a list in your blog planner gives you the ability to review them later down the line so you don’t re-use them!

Email Marketing

If you want to keep in touch with your audience (which you should) you need to have a solid email marketing strategy.

This is essentially the only way you can get your blog posts, products, and anything you have to say directly in front of your audience and know that they’ve read what you’ve had to say.

To keep your email campaigns and tasks organized, you’ll want to have a planner that keeps your email marketing strategy in check.

Email Checklist

Like blog posts, there are certain things you should do before you hit “Send”.

It’s better to outline your email and ensure that key elements, such as Call-to-Action phrases and redirect links, are included.

Having this apart of your blog planner keeps you organized and helps to simplify sending out an email to hundreds of people a week.

Don’t know what to write? Check out the emails you can write to your email list!

Maintain Your Blog with a Planner

Using a planner is so essential to maintaining your blog and assessing your growth.

Now that your blog is up and running, take that next step and ensure that all of that hard work pays off at the end (which it totally does!)

Everything you just read about maintaining and organizing a blog is completely covered in the Blog Planner at Amma Rose Designs! We pride ourselves in giving our customers the best of the best so  lot of these pages you can’t find in any other blog planner!

The Start of Something New

Cue the music!

You’ve just completed the Blogging for Etsy Sellers Series!

I know it was a long ride, but you’re on your way to grow your business beyond your wildest dreams.

So what’s next for you?

Equip yourself with the best resources

Here at By Amma Rose, we want to give you all of the information you need first so you can just take and focus on building your business.

We’ve compiled a growing list of our favorite resources and tools that we use to run our blog and Etsy shop, stay active on social media, and a lot more.

Make sure you’re using the best of the best and head on over to our Resources Page to find out how you can automate and simplify your biz!

Stay tuned for upcoming guides!

We’re currently working on complete guides for Etsy marketing, starting an Etsy shop, and more!

We seriously don’t hold anything back from you guys.

Stay tuned for the release of these guides in the upcoming month!

What did you think about this Blog Series? Let me know if you have any questions in the comments below!

  • Do you use a planner? If so, is it a personal planner or a career planner?
  • How often do you plan your days in advance?
  • What’s your biggest and craziest goal that you have for your business? Let us know so we can cheer you on!

Until next time,

If you’re ready to create the Etsy shop you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

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