A Pinterest Strategy That Will Actually Make You Sales on Etsy
I have heard everything under the sun when it comes to having the best pinning strategy.
There are some who swear by manual pinning, while others, like myself, have found the most success with pinning with a scheduler.
So, I’ve boiled it down to personal preference and what you think is best for your business.
However, I will say, there is one thing that is absolutely crucial to any Pinterest strategy and what will guarantee the best results for your Etsy business.
The one thing everyone has in common across the board who are seeing fast and long-term results…
New to Pinterest for Etsy?
This post is apart of a 5-part blog series to give you every piece of information we know about optimizing your Pinterest account and developing a pinning strategy that send load of traffic to your Etsy shop!
Take a look through these blog posts:
How to Optimize Your Pinterest Profile to Make More Sales on Etsy
The Best Pinterest Pins to Create for Etsy Sellers
The Most Effective Design Hacks for Creating Pins
Using Pinterest SEO
A Pinterest Strategy That Will Actually Make Sales on Etsy
Before we get into it, take a moment and grab a FREE Pinterest Strategies Guide where I go even more in-depth on how you can better utilize your Pinterest account to drive in massive amounts of traffic! I share with you my exact process and help you get started on actionable tasks that you can complete starting today!
The Best Pinterest Strategy for Etsy Sellers
Create a Website for Your Etsy Shop!
Now, before you click out of this blog post just yet, hear me out!
If you want to make sales through Pinterest, you’re going to have to provide value to your audience and give them something before you ask them to buy something from you.
This is easily THE MOST IMPORTANT part of this Pinterest Strategy.
If you think about it, it’s exactly like salespersons who walk up to you on the street and hound you into buying a toaster from them.
This could be the best damn toaster on the planet, but because the people the salesperson is walking up to are strangers, they won’t find a lot of luck in their sales.
These people don’t know anything about this salesperson, they don’t know if this toaster is going to break in two days, or if this salesperson resonates with their values and dreams. They don’t know anything but that this salesperson is trying to sell them a toaster.
Reeling back into Pinterest (this story has a point, I promise!), if you’re going on to Pinterest and posting pins only saying “Buy Me! Buy Me! 20% Sale, Buy Me Now!!”, people are going to gloss over those promotional and dare I say it “salesy” pins and keep it moving.
This does absolutely NOTHING for you. Sure, you’ll have the occasional click through from our curious visitors, but the percentage of that turning into a sale is slim.
So, the reason you want create a website/blog is to so your potential customers can see that you are trustworthy and are a valuable resource through their multiple interactions that they are going to have with you.
But first things first– for any of these tips to work, you’re going to need a blog/website separate from your Etsy shop.
See, I told you this story had a point!
This strategy is going to make all of the difference in your Pinterest marketing strategy and make a name for yourself, not as an Etsy seller, but a real freaking company that people keep coming back to.
If you want to learn more about the benefits of blogging for Etsy sellers (can you tell I like to talk about this topic) this read why you should blog as an Etsy seller!
Create Content for Pinterest
“How do I do this magical Pinterest marketing trick?”, you ask me.
I’ll start by saying that it’s going to take some work, and may not be your “success overnight” type of strategies, but it’s a strategy that’s going to work long-term instead of short-term.
What you need to do is to create a website. The website builder in me geeks out over this stuff, but it’s way too much content to provide in this blog post alone.
After creating your website, you’re going to want to provide genuine value for your customers.
This means through blog posts.
This doesn’t mean lifestyle blogging where you write about what you did that day (unless that’s you’re thing, then go for it). You don’t even have to necessarily be an expert to start blogging.
And this definitely doesn’t mean that you have to blog three times a week, every week. No, no, no! I understand that we’re all creators and our time needs to be prioritized to other things like fulfilling orders and customer service.
But by creating a few posts (a few times a month) can do great things for your business!
By writing blog posts, you are now going to be able to pin valuable content for your audience that they can read, re-pin, and reference to multiple times. There won’t be any more “Buy Me!” pins that people avoid, but rather a blog post on your specific topic that your audience feels they are getting something out of it rather than giving something to you.
So you may be asking how exactly that gets people to your Etsy shop, which is a great question!
Let me break this down for you in a simple layout so I don’t lose you:
1. A visitor finds your pin that has value and is designed nicely, and they click through to read more (because of those handy call-to-actions you’ve put on your pin).
2. Next, they are redirected to your blog, where they read a fantastic blog post from you on whatever your blog post is about.
They notice that you’re offering them a FREEBIE to further help them solve whatever problem it is that you are trying to solve.
3. They then click on that freebie which prompts them to sign up for your email newsletter in order for them to receive that freebie.
4. They fill in their name and email, and hit “Sign Me Up”.
5. And BOOM! You’ve got a customer for LIFE. I told you it would be simple!
Through your email marketing strategy, you now have direct access to your potential customer any day of the week that you please. There’s no more fiddling with SEO or begging people to come to your shop.
Through this email, you’re going to be able to direct them through your sales funnel, keep your audience up to date on product launches, promotions, blog post releases, or anything you could possibly think of that you need to let your audience know.
And because they have signed up to this email, they have found value in your brand and business, making them more likely to purchase whatever it is that you offer them.
The more people that sign up to your email newsletter, the better chances you have of getting sales.
Also, as you grow your traffic to your blog and get more active visitors, you can eventually put your product directly onto your website so your audience can buy directly from you! Yay! No more Etsy fees!
Related post: The Complete Guide to Email Marketing for Etsy Sellers
The Blog Planner
I know creating a blog seems a little scary. Trust me, I totally get it!
But I promise if you put all of those fears behind you, then you’ll see what great benefits blogging could have for you.
I don’t normally promote my products directly in my blog post because I don’t want to be “that guy”, but I really think this could help you with your journey to blogging!
I’ve created a Blog Planner (which is my best seller by the way) and I can honestly say that it has tons of helpful tips, tricks, actionable strategies, step-by-step worksheets, and so much more! It literally covers everything you need to know about successfully running a blog like it’s nobody’s business!
If you’re interested in taking your Etsy shop to the next level with a blog, this is the #1 resource you should invest in!
Check it out HERE!
The thing is, I’ve not only seen this strategy work for other brands, but I’ve also experienced first hand the drastic difference between my lackluster pinning techniques and this thriving Pinterest Marketing Strategy.
I no longer feel like a sleazy salesperson selling to an audience that doesn’t know my brand’s visions, mission, and values (which is a big big part of why I even started my business).
I now have an audience that resonates with my brand, which leads to more sales!
And though I love me some Etsy, I don’t ever have to rely on Etsy sending me traffic ever again which is a weight lifted.
Related Post: Blogging for Etsy Sellers Guide
Don’t Forget to Get Your FREE Copy of the Pinterest Strategies Guide!
I don’t want you missing out on these AMAZING Pinterest Strategies Guide that gives you actionable and easy steps that walk you through the exact strategy hundreds of Pinterest users have taken to get serious traffic to their Etsy show!
I know creating a blog may seem intimidating! It was for me too!
Tell me about your concerns below and I’ll see if I can find some solutions for you.
- What is your current Pinterest Marketing Strategy? Is it working for you? Can it use some improvements?
- How often do you pin a day?
- If you have any concerns with creating a website/blog for your Etsy shop, share them below so we can come up with a solution as a community!