How to Create a Business Funnel for Etsy

Dec 2, 2018 | Marketing | 2 comments

I know what you’re thinking…

“Do I even need a business funnel to make more sales on Etsy?”

To this, I have a short and sweet answer:


Without a business funnel for Etsy, you’re pouring time and energy into finding new customers instead of putting your focus on building a relationship and serving your current audience.

If the term “business funnel” or “sales funnel” freaks you out, I totally get it. We’ve all been on the other side of a marketing scheme – some that are genuine and makes us feel good…and others more on the sleazy side.

Here, in this Etsy lovin’ community, we value the non-sleazy approach so I hope you do too.

Let’s dive into why your Etsy business without a doubt needs a sales funnel!

Psst…before I forget, grab a copy of our FREE Sales Funnel Checklist so you’re on your way to funneling traffic directly to your bank account!

Grab yours HERE!

What The Heck is a Business Funnel?

There are tons of funnels you could create for any type of business.

There are webinar funnels, affiliate funnels, nurturing funnels, and so much more that businesses use all of the time to direct their traffic to where they want them to go.

The trick to it is never leaving a dead end whenever your customer or potential customer gets to where you want them to go. There should be a never-ending redirection so you can keep them engaged and interested with your content and promotional offers.

In today’s post, however, we’re only going to talk about one particular funnel that will most benefit your Etsy shop – a sales funnel for an evergreen product.

An evergreen product is a product that your customer can purchase year-round. It’s not a Christmas tree printed onesie or Valentine’s day cards. We want this to be paired with an offer that is available throughout the year (that way you can just set it up and forget about it).

It’s important to be introducing any new traffic to this evergreen offer consistently.

Don’t know what emails you should write? Read: Emails to Send to Your Email List as an Etsy Seller

Business Funnels for Etsy Have Eight Main Steps:

Step One: Provide a valuable piece of free content that doesn’t require them to opt-in for anything (i.e. a blog post)

Step Two: Ask your reader to give you their email address in exchange for another valuable and relevant piece of free content (this is your lead magnet)

An example of a lead magnet could be a checklist, planners, guides, and calendars to name a few.

Step Three: Nurture your audience with an Email Welcome Series that explains your story, talk about your brand, and builds trust.

Step Four: Offer them a low-priced introductory product that provides them with a quick solution to their problem (at a fairly cheap price) and gets them used to buying from you.

Step Five: Send them more valuable free content, while also telling them more about your business and how you can help them.

Step Six: Present a solution to them that solves one specific problem (this would be your core offer – either a product or a service)

Step Seven: Ask your audience for feedback so they know their opinion matters. Most importantly, take their feedback into consideration and be open about any changes that you make that benefit them.

Step Eight: Scale your business and grow your revenue

If you don’t have an e-commerce website to offer your products, simply add a link that directs to the product in your Etsy shop!

Grab Your FREE copy of the Sales Funnel Checklist to get your sales funnel up and running!

Reasons Why You Should Use a Sales Funnel

Building Trust With Your Audience

Getting people into your email list provides you with the perfect opportunity to nurture them with more tips, tricks, and free content that will be beneficial to them and establishes you as an expert.

Each week, they’re going to see your name in their inbox and get to know you on a more personal level.

You’ll address them by their name, offer them more freebies and exclusive content, and reply to any emails that they send you, all while building an unbreakable relationship where they know, like, and trust you and your brand.

The more that they see and hear from you, the more likely they will buy from you in the future.

Offering Additional Resources for a Quicker Solution

We’ve all been there.

A blogger raves about how and why something works, but they never offer you the solution to accomplishing it.

Your audience is using you as a tool for solving their problem.

Instead of keeping all of your secrets to yourself and letting them work out a solution themselves, you can offer them an exclusive tool that will help them along their journey to solving that problem simply in exchange for their email address.

If you know the solution to their problem (which you should since you’re writing about it in a blog post), then you should guide them down a path to solving that problem!

Consistency in Sales

Running a business, we’ve prepared ourselves for those good months and those not so good months.

However, you can create a more consistent stream of revenue coming into your bank account each month by simply developing a sales funnel.

A sales funnel allows you to create a marketing system that runs itself and bring in new customers consistently without a lot of daily time and effort on your end.

When your new traffic goes through the funnel, you’ll be presenting them with opportunities to purchase from you along the way and increase your chances of making a sale. 

It may start off at a slow start in the beginning, but you’ll soon find that the more people who find your content and sign up for your email list, the more your monthly revenue will become consistent and add some security to your income. 

Earn More. Create More.

From Day One, this has been our slogan and promise to our readers.

For those of us that are in the creative business, what we love to do the most is create. So much that the biz side can become a hassle and overwhelming.

Creating a sales funnel ONCE allows you to focus most of your attention on the things that you love to do the most and less on the things that make you unhappy – marketing and finding new customers.

Sounds dreamy, huh?

Related Resource: The Complete Guide to Email Marketing for Etsy Sellers

New to Email Marketing?

This blog post is a part of a blog series to help Etsy sellers settle their fears and finally launch their blog for good.

We go over the exact steps to set-up and launch your blog with our Setting Up a Blog Guide, including a complete SiteGround tutorial, plugins we recommend you have, blog themes, publishing content, and so much more!

Check out this completely FREE Blogging for Etsy Sellers Guide here!

Want to learn more about email marketing and the best strategy for Etsy sellers?

Read our Complete Guide to Email Marketing for Etsy Sellers!

Sales Funnel Checklist

Don’t forget to download your FREE copy of the Sales Funnel Checklist to get your sales funnel up and running. There are so many important pieces to a sales funnel, so having a checklist to make sure you don’t miss an important step is going to save you tons of time!

Your Turn!

  • Have you developed a sales funnel yet for your Etsy shop? If so, tell us how it’s going!
  • What’s keeping you from creating a sales funnel? Is it overwhelming? Are you unsure of the proper steps to take?
  • What’s the one thing you do in your marketing system that you live by?

Feel free to type your Etsy shop name and URL in your comment so we can all support each other. Please post something valuable along with your shop name. Comments are monitored and will be marked as spam if you only post your URL and nothing else

If you’re ready to create the Etsy shop you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

Roadmap to Your First 1K on Etsy

Learn how you can (finally) take your Etsy Shop to the next level using our proven Roadmap to 1k on Etsy - a step-by-step checklist that takes you from launch to selling your first 1K on Etsy

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