The Favorites

Tools &

These are my favorite resources that I use to run my businesses selling digital products on Etsy, selling services, and running a blog.

Growing Your business should feel exciting, not overwhelming!

Full Disclosure: This page contains a few affiliate links. However, I would never list a product or service unless I absolutely loved it. My goal is to make your lives easier by sharing all of the things I use and love so you can get straight to work!

Etsy Seller Resources

Roadmap to Your First 1K

Are you struggling to make sales on Etsy? Have you been dying to hit the 1K Milestone but just can’t seem to reach it?

If so, you’ll definitely want to check out the FREE Roadmap to Selling Your First 1K on Etsy, which is a set of actionable checkpoints & steps that will take you from Launch to Selling 1K in no time!

Just click on the button below and tell us where to send it!


Sell On Etsy App

This is definitely one app that I use DAILY and that I couldn’t live without! The Sell on Etsy app is an amazing tool for those Etsy sellers who aren’t tied down to their computers every second of the day.

I get every single notification related to my Etsy business that I could possible need sent to my phone, which I always have on me. Whenever I get a sale, get a review, get a message from a customer, and so much more. 

You can customize it to tell you what notifications you want to actually get and which ones you want to silence. 

If you haven’t downloaded the Sell on Etsy app, I highly recommend that you do it today! 


Etsy Shop Planner

Have you been feeling a little overwhelmed lately?

This is completely normal but doesn’t have to be your reality! Owning an Etsy shop is should feel exciting, not overwhelming! 

To help you organize and feel like you’re in control of your Etsy business, we have created the Etsy Shop Planner

Not only are there sheets dedicated to starting and creating your shop, but there is also designated pages for each aspect of your small business: suppliers contact, goal setting, branding, and so much more!

Click on the button below to get an inside look of what the Etsy Shop Planner has to offer!

Start a Blog


I’ll let you in on a little secret…blogging is the “secret sauce” of my Etsy business marketing strategy! I don’t think I could have grown as much as I have without my website, which is why I encourage my audience to create a blog for their Etsy shops!

A common misconception about launching a blog is that you have to be a web designer or hire one in order to be successful. The truth is, a large portion of people using WordPress are neither web designers nor programmers. As a matter of fact, most people start using WordPress without any prior knowledge of designing websites.

The bottom line? WordPress is perfect for a variety of websites, from blogging to e-commerce to business sites!


Being self-hosted on WordPress means you will need to purchase hosting space. Now, there are a lot of hosting companies, so how do you know which hosting company to go with?

As a beginner, I’d suggest you stick with something easy to use, set up, and manage, that’s also not very expensive. And with these things in mind, I suggest going with my favorite hosting company that caters to beginner WordPress bloggers: SiteGround.

You can never go wrong with SiteGround. You get a peace of mind knowing you are hosted on the latest speed technologies, amazingly fast customer support for those uh-uh moments, zero downtime, and top-notch security for your website.


You can’t launch your own website without a great name. Namecheap, as a leading domain registrar, offers you a wide variety of domains. Register or transfer your domain name in a snap.

Check your domain name availability to see if your choices are available. Once you’ve come up with a few strong domain candidates, plug them into Namecheap’s domain name search bar.

They will search available domain names for you and let you know if your first choice of second-level domain is available. They will also suggest some alternate names you might try if your first domain choice isn’t available.

Elegant Themes

Every website needs a gorgeous and easy-to-use theme to compliment it! After building websites for my previous businesses and other businesses, by far my most favorite platform has been the DIvi by Elegant Themes

Every component of my website with the Divi theme is customizable with the simple drag-and-drop Divi-Builder. After playing around with the Divi theme for free, I knew instantly that I needed to invest in this in order to push my website forward.

Try the Divi Theme from Elegant Themes for FREE by clicking the link below! 

Blogging Planner

Running a blog may seem overwhelming, but as soon as I organized my thoughts, goals, brand, schedule, and finances in one central location I was able to create a blogging system that mostly ran itself and required less work from me. 

Using this blog planner has helped determine my short and long term goals, plan my blog posts months in advance, and develop a concrete plan that has helped me almost triple my blog and Etsy shop traffic within months. 

Click on the button below to get an inside look of what’s inside of the Blog Planner!

Blogging for Etsy Shop Guide

Follow along with this completely FREE Blogging for Etsy Sellers Series which includes multiple in-depth mini-guides. We tell you absolutely everything we know about blogging for Etsy sellers without holding anything back! 

Reading through this 5-part guide, you’ll find everything you need to know on how to set up a WordPress blog, how to start your email marketing strategy, how to promote your blog to gain traffic, how to optimize your pages with SEO so you can show up on the first page of Google, and how to keep your blog organized with a planner. 

Blog Plan & Checklist

There are quite a few steps involved when it comes to creating a blog from scratch! This is a big reason why many people think that they could never create a blog and miss out on the amazing opportunities for driving massive traffic to their Etsy shops. 

To help make this process as simple as possible, we’re offering a complete blog plan & checklist that walks you through each element of creating a blog, from Step 1 to Launch Day! 


Click on the button below to get your FREE Blog Plan & Checklist!

Email Marketing


My life would be a lot more stressful if it wasn’t for ConvertKit! I’ve tried tons of email list software before, and none of them compare to the ease and simplicity of ConvertKit.

CK makes it SO easy to see who is on my list, where they’re coming from, and tag them so they end up in the right email funnel to get the info they need most!

What’s even better? They offer a 14-Day Free Trail! I was sold within the first few days and I’ve been with them ever since. 

Click the button below to sign up for your free trail and simplify your email marketing strategy!

Sales Funnel Checklist

If you’re interested in email marketing, then you NEED to set up a sales funnel for your email list. Stop blindly sending your audience pointless emails and set up a sales funnel that directs them into purchasing something from you. 

By using this Sales Funnel Checklist, you’ll be able to create your funnel completely from scratch and watch your Etsy shop traffic + sales increase! If you want to learn more about sales funnels for Etsy sellers, check out this blog post!

Grab your FREE Sales Funnel Checklist below! 

Etsy Email Marketing Scripts

Okay, you’re ready to take your email marketing game to the next level, but you just don’t know what to send to your email list! Week after week, you send promotional or basic emails that barely get any opens and you’re asking yourself, “What gives?”

We’ve put together a file of email marketing scripts that tell you word for word what to write specifically for Etsy sellers who have an email list. 

We go over the emails you can write for your sales funnel, promotional emails, sale emails, emails asking for testimonials, and so much more! 

Grab your copy of the Etsy Email Marketing Templates + Scripts below! 

Social Media Marketing


Since the beginning, Pinterest has been one of my largest traffic sources for both my blog and my Etsy shop. I’ve developed the perfect Pinterest strategy that has more than doubled the traffic coming to my Etsy shop.

Pinterest can help your business by creating eye-catching pins that draw people to click through to your Etsy shop and browse around. 

Have you creating a Pinterest account yet? If not, click the link below! 

TailWind (Pinterest Scheduling)

TailWind is by far my FAVORITE of all the social media scheduling platforms because it brings me the most traffic with the least amount of work. I spend about 10 minutes per week pinning my posts to TailWind and then it does all of the work by pinning to Pinterest all week long.

My favorite features is their SmartLoop tool which automatically re-pins your most important content + their analytics to determine which of your pins & boards are performing best!

Just picture scheduling HUNDREDS of pins that send throughout the week and getting THOUSANDS of people who click and engage with those pins…yupp! That’s what you get with TailWind!

Sign up for TailWind by clicking on the button below! 

Facebook Posts Templates

How absolutely amazing are these Facebook Posts Templates from Wild Ones!

These are the perfect addition to any online business’s Facebook Page as they give you opportunity to not only showcase your products, but also do announcements – such as Shop Sales.

The modern yet simple design is attractive and functional!

To get yours, click on the button below!

Instagram Posts Templates

If you’re having some trouble coming up with unique Instagram post ideas, check out this Canva Instagram post bundle by Station Seven!

You’ll get 30 minimalistic post designs with the ease of dragging and dropping your own photos with beginner-friendly Canva.

I love how you can customize the templates with your own photos and text! Super easy to use and manage.

To get your templates, click on the button below!

Instagram Highlights Templates

 If you’ve peeped my Instagram account, these are going to look familiar to you.

Head of House has designed these amazing modern Instagram highlight covers.

I love the earth-tone colors and simplicity these covers offer.

Atelier comes in 3 styles: Hex, Stark, and Pop. Each style has 35 category graphics plus a bonus blank image to add your own text!

Pinterest Strategy Guide

Still mystified? 

If you’re just starting out, Pinterest can be a hard nut to crack!

To help you out, we’ve created a complete guide to Pinterest and walk you through the best strategies to take with your account to get the most out of your experience. 

Included are tips on how to set up your account, how to design your pins, and when to schedule your pins. 

Click below to get your FREE Pinterest Strategy Guide! 

Social Media Planner

I don’t know about you but using all of my social media accounts at the same time gets to be extremely overwhelming! At the same time, we know that being on social media is crucial for our marketing strategy. 

Organize your accounts and get a handle on a consistent brand with our Social Media Planner. 

After working your way through this planner, you’ll have developed a cohesive brand across all of your accounts, know the absolute best times to post on each social media platform, gather inspiration from accounts that you love, and go through a unique social media audit to help you find out what you need to focus your efforts on. 

Click on the button below to get an inside look at what the Social Media Planner has to offer! 

Design + Photos

Creative Market

Creative Market is my go-to for fonts, design elements, stock photos, webinar slides, and those fancy desktop + laptop mockups. Plus, they have a HUGE selection so you’ll always walk away with something that can elevate your business.

I always find what I need AND they have fantastic freebies every week too. 

Click on the button below to check out Creative Market and elevate your business brand and functionality!

Ivory Mix (Photos)

Photos are ESSENTIAL to getting your branding across the board: Pinterest pins, blog photos, Etsy branding, Instagram photos, marketing…literally everything!

I found myself using free stock photos from Unsplash, which is a great site, but more often than not I would run into a business that was using the exact same photos as I was. This completely kills the mood and can even confuse my audience if they run across my competitors photos and think that its me! Yikes! 

After investing in paid photos that are unique and less competitive, I’ve fallen in love with my brand again and I know my audience has too. 

My go-to for photos is definitely Ivory Mix because you can browse photos by niche!

You can sign up for the newsletter and get some free photos to test the waters and then take a leap into the gorgeous photos they have to offer!

Click on the button below to get started! 

a day in our shop

Where to Next?

Let’s Go Shopping

Access the shop filled with valuable and helpful business planners + workbooks with only one goal in mind – to help online biz owners improve and grow their online businesses.

You’ll find absolutely everything you need to successfully start, manage, and grow your business in no time!

Access the FREE Digital Library

Check out this exclusive FREE Digital Resource Library and get access to all of the materials, resources, and products that I use to successfully manage your online biz, run a blog, develop an email marketing campaign, have a social media presence, where I get my photos, and so much more!

Join the Community

Take a moment to check out our FREE Interactive Online Community and get personalized emails sent straight to your inbox every week!

We strive to build a community where we can all grow together, ask those burning questions, and cheer each other on through our accomplishments!

Ready to Take your Etsy business to the next level?

Grab your FREE Roadmap to Selling Your First 1K on Etsy for actionable checkpoints & steps to go from Launch to Selling 1K!

Check out our latest blog posts and keep up to date with the newest and updates Etsy resources, tools, advice, and news. 

Our Mission

At By Amma Rose, we strive to give our audience every single piece of information that we have about starting an online business. You can be rest assured that the resources and blog posts you have access to provides straight-forward, zero-fluff content that is tested and proven to help you start, manage, and grow an online business that you love.

Roadmap to Your First 1K on Etsy

Learn how you can (finally) take your Etsy Shop to the next level using our proven Roadmap to 1k on Etsy - a step-by-step checklist that takes you from launch to selling your first 1K on Etsy

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