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How to Move Up in Etsy Search
Let me ask you this:
When you plug in your tags for your Etsy listing, are you typing anything that comes to your head that briefly relates to your item?
If the answer is yes, I want you to know now before we dive into the rest of the post that this is NOT the way to go if you want your item to show up in your potential customer’s searches.
I know search engine optimization, keywords, and tags can be a pain, and you probably try and get through it as quick as possible, but if you devote a little bit of time into finding and placing your keywords perfectly, you’ll see an instant increase in your traffic and sales.
And the best part?
It’s not as hard as you think!
New to Etsy SEO?
This post is apart of a 5-part blog series to give you every piece of information we know about optimizing your Etsy shop and listings and giving you the best chances of showing up in Etsy searches!
Take a look through these blog posts:
Psst…did you know that we give out FREE Etsy SEO Checklists? I know, awesome right?!
This list of SEO strategies is proven and contains actionable steps that you can take as an Etsy seller to increase your chances of ranking on Etsy’s searches and getting seen by thousands of your potential customers.
Grab yours HERE!
If you’ve been on the internet as an influencer for only a minute, you may have heard of something called SEO.
According to just about everyone, it’s the end all be all for creating a successful business online.
When your potential shopper searches for an item on Etsy, a variety of information is drawn from all of the shops within Etsy to produce a rank list.
The reason for this ranking is to determine which shops are the most relevant based off of the search term, and then to display the results in the order of the most relevant.
There are multiple factors that contribute to this ranking:
- Relevant terms, or keywords (used to generate traffic)
- Listing quality (listings that are being clicked, favorites, or purchased)
- Customer Experience
In this post, we’re going to go over each of these contributions in detail and I’m going to teach you the easy way to conquer your SEO for your Etsy listings!
Relevant Terms or Keywords
The first contribution to ranking on Etsy, and one that you may be the most familiar with, are finding and using the best keywords that your customers are searching for.
These terms should accurately describe your items, be placed in certain spots on your page to be found, and a mixture between general and long-tail keyword phrases.
Etsy Keyword Basics
There a few things that you should keep in mind at all times when you’re finding keywords for your Etsy shop. If you don’t take anything else away from this post, make sure you remember these 3 things:
1. Do not get creative with your keywords
Simple and boring words are what most people use to find things on Etsy.
While we love your originality, if you want to show up in Etsy searches generic phrases work the best.
2. The more an item sells, the more likely it will show up in Etsy Search Results
We’ll talk about this later on in the post, but Etsy prioritizes listings that sell a lot.
This is like a little hint to Etsy that says, “Hey, people really seem to like this item, so it must be more relevant to the keyword it’s using than that other guy with no sales.”
3. Do not use the same keywords multiple times
The more you use a keyword, the further down your items will show up in the Etsy pages for your particular keyword.
In Etsy, you only get 1 spot per page in the search results. So if you have 10 items using the exact same keyword, all of your other items are going to get buried further down in all of the search results, and most likely never get seen.
Instead, I would recommend doing variations of the same keyword which will increase your chances of showing up in a lot more searches towards the top, but you are still going after the same type of customer.
General vs. Targeted Keyword Phrases
When you are thinking of keywords for your items, you want to use a mixture of both broad and specific search terms to increase your chances of being ranked on the search pages.
General keywords are just as they sound – a broad description of what your item is.
General keyword examples:
- Wall Art
Along with general keywords, you’ll also want to add targeted keywords.
Think in terms of adjectives and the different ways your potential customers might naturally search for what you have for sale. Adding descriptive words to your general keywords is usually a good place to start.
Targeted keyword examples:
- Women’s graphic t-shirt
- Boy’s nursey wall art
- knitted chunky scarf
There are multiple tools out there that you can buy to find keywords for your items.
I haven’t used any of these tools, so I can’t accurately say whether or not they are worth it.
However, I’ve been able to find effective and ranking keywords (for FREE) using a little time and imagination.
Click HERE for my Favorite (FREE) Tools for Etsy SEO!
Before I forget, here’s yet another FREE tool you can utilize for your Etsy SEO!
Grab a copy of our FREE Keyword Planner to help you lock in on the most optimal keywords and keyword phrases that will get you on the first page of Etsy in no time!
Placing Your Keywords
Once you have a list of keywords you can use for your item, you’ll want to place them in the best spots to be ranked by Etsy.
Here are a few places you’ll want to keep in mind when you’re creating your listing:
When you’re creating your title, pay close attention to the first 40 characters for two reasons.
First, Etsy ranks the first 40 characters as the most relevant because they are in front of the listing.
Secondly, buyers only see the first few characters of your item on the search page.
You’ll want to make sure you’re telling them specifically what you’re offering them within those first few characters.
Place your main keyword or keyword phrase at the beginning of the title, followed by a mixture of general and targeted keywords.
Your Product Tags
Copy the keywords from your title directly into your tags.
If your keyword phrases are too long for one tag, divide them into two tags and put them right next to each other.
If you have any available tag spots left over, try taking the words within your listing title and mix them up. Combine them in different ways.
When writing your description, you’ll want to be using the same keywords you have been focusing on in your title and tags.
It’s best if you place these keyword phrases near the top of your description in a natural sounding way.
Fill in the remainder of your description with any other details about your item, such as the shipping information, shop policies, and a detailed description of the item and everything the order comes with.
The more your potential buyer can learn from your description, the better chance you have of making a sale.
Related Post: 3 Ways to Properly Promote Your Etsy Listings
Another way Etsy determines your relevancy to a search from a customer is how well your listing has done from prior customer experiences.
This includes how often your item is being clicked on if your item is being favorited, and how if people are actually purchasing your listing.
These are all factors of the time and energy you put into your listing in making it look appealing to your potential customers.
I have found that the two biggest indicators for this are the photos and descriptions.
Another contribution to your Etsy ranking is your customer’s experiences while at your shop.
This can be in the form of positive reviews, which increases your chances to be seen. However, it can also help with getting referrals and repeat business, which increases your traffic and sales in the long run.
Providing stellar customer service should be one of the pillars of your shop’s foundation at all times, even for those difficult customers.
Make sure to answer questions quickly, comment politely, and helping your customers in any way that you can help to establish a great reputation.
I installed the Sell on Etsy app, which notifies me when anyone messages me via Etsy Conversations.
Etsy reward recency with higher placement in searches.
Every time an item renews, which could be after a sale, for example, it comes back into the search at a higher ranking.
While getting a lot of sales basically does this for you, for those who are just starting out, you can “trick” Etsy into ranking you higher by renewing your listing manually.
Renew your items at peak traffic times, which you can track through your Etsy stats. If you don’t want to do this manually, websites like Etsy On Sale can do this for you.
Don’t feel like you have to renew each and every item every single day. I usually renew about 3-5 items every day. I typically choose items that aren’t my best sellers so potential buyers can find these as well.
Need More Help?
I know most people have a love-hate relationship with SEO. Let me know your thoughts down below with your Shop name and a link to your best selling item!
- Do you feel pretty confident with your SEO strategies or do you think you can improve?
- What have been some of your biggest WINS for this week?
- Do you have any advice on SEO you can share with the community?