Why Some Etsy Sellers Don’t Have A Blog (And the Reasons Why They Should)

Dec 2, 2018 | Blogging | 2 comments

I’ve heard a lot of reasons why some Etsy sellers don’t start their own blog over the months and I have to say it makes me sad every time.

I’ve seen such a difference since starting my blog and I want so badly for my community to see those results too! And I totally get it, blogging just sounds intimidating.

But, as your super cool fairy EtsyMother, I’m here to shoo those worries away so you can handle some business!

Psst…before you start reading, grab a FREE copy of our Blog Plan + Checklist so you can start your blog in no time at all! We seriously walk you through the steps so you can start increasing your traffic and making that money!

Grab your copy HERE!

Benefits of Starting a Blog for Etsy Sellers

So, before we begin, I just want to say that you’re not starting a blog just for the heck of it.

There are tons and tons of benefits that you get out of maintaining a blog that your fans can go to for valuable content, building your relationship more than you ever could on Etsy alone!

Here are some benefits to keep in mind before you start thinking that blogging isn’t right for you:

  1. It helps you build a consistent fan base that you can promote to.
  2. It provides you with a platform to talk about your work and your products.
  3. It helps you build email lists.
  4. It makes every aspect of your marketing easier
  5. It will help you get more sales on your Etsy shop without doing any other marketing

Need more convincing? We go over all of the benefits of starting your own blog where you direct your traffic to Etsy in this blog post. Check it out after you finish reading this one!

Why Some Etsy Sellers Don’t Have a Blog

Like I said before, I’ve heard so many reasons why a blog isn’t “right for my Etsy shop” since beginning this journey.

To name the biggest concerns:

  • ”I don’t have the time to blog.”
  • ”I’m not a good writer.”
  • ”I don’t know what to write about.”
  • ”I don’t know how to get started.”
  • ”It’s too much time and effort.”

Now, don’t get me wrong, these are some valid reasons why someone might not start a blog to help their Etsy shop grow.

But I’m here to tell you that these don’t have to be of concern to you anymore! Many of these are simply myths that I’m going to bust. Or, there is a super simple solution that will have you jumping to start a blog tomorrow!

I want to tell you right now, though, because I’m not a blogger who sprinkles pixie dust on everything and makes it sound easy, it’s going to take some time and some hard work.

The last thing I want to do it scare you off, but the upfront effort that you put in (hint: most of the work is at the beginning) can keep traffic to your Etsy shop and website indefinitely.

Yes, I typed that correctly. INDEFINITELY.

Starting a blog can keep your marketing system on autopilot so you won’t have to do as much work after you’ve set everything up!

To make a long story short…it’s TOTALLY worth it!

1. “I don’t have the time to blog.”

Most bloggers, including myself, update their blogs no more than once a week. If you’re overly ambitious, maybe twice.

What does this generally look like?

It can be anything from scheduling a blog post, responding to comments, checking for broken links, posting an update about a new product, or simply checking to make sure everything is running smoothly.

This can take anywhere from an hour to 2-3 hours depending on the task is at hand.

Typically, it takes me 2-3 hours to write, edit, and publish a blog post. So, in one day I usually batch write my posts for the month and schedule the day that I want them to be published.

Therefore, once you initially get your blog set up, which will probably take more time and effort, you don’t have to do much to maintain it!

But even if you’re not actively on your blog every day, it’s still bringing in loads of traffic every second of the day thanks to SEO and marketing!

P.S. It took me about a week of working 3-4 hours a day on my blog to completely get it the way I wanted it. What you’re looking at now is the result of a week’s worth of work. It can either be more or less for you depending on how elaborate or how simple you want your blog to be.

2.”I’m Not a Good Writer.”

As I’m typing this right this second, I’ve had at least three spell checks or grammar errors in this sentence alone!

Bloggers don’t have to write well, you just have to communicate well.

When you’re talking to a customer or a friend in person, you don’t think about being grammatically accurate. Your biggest concern is to talk to them in a way that is understandable to them.

Blogging is the same exact way!

You can get away with using simple words and short sentences (it’s actually encouraged).

The most important thing to practice is having clear ideas and writing as if you’re talking to a friend.

I have to say, don’t publish something with a ton of misspelled words or sentences that don’t make sense. You want your reader to understand what you’re saying.

What I want to get across is that as long as you have a clear idea and write in a way that your reader understands what you’re saying, you don’t have to be a published author to be a blogger.

And if you have a few mistakes here and there and are called out on it, say thank you for calling it to your attention, fix it, and move on.

3. ”I don’t know what to write about.”

Here’s a list to get you started!

Grab your FREE Etsy Blog Post Guide where we give you 100 blog post ideas for each category on Etsy! You’ll never run out of an idea again! Get yours HERE!

 4. ”I don’t know how to get started.”

There are seriously tons of different ways you can create a blog. While I can give you my recommendations, it all depends on the look, feel, and functionality of your blog that will determine which route you want to take!

Here are a few options that are great for beginners:

  • Squarespace
  • Wix
  • WordPress

If you have a little bit more technical experience, I would suggest using WordPress. When you create a website with WordPress, you’ll need to purchase a domain name and find a host (I use SiteGround!).

I dive deep into how to exactly set up, start, and launch a blog for an Etsy shop in my Blogging for Etsy Sellers Guide! We seriously don’t leave any detail out and tell you the exact steps to take to become a blogger in no time. 

5. ”It’s too much time and effort.”

So I mentioned before that it will, indeed, require some work up front. But after this, it’s so easy to maintain and the benefits outweigh the week or two that you use to set everything up!

Another resource that could help you is using a post planner to brainstorm, plan, and outline your blog posts! While some bloggers can sit down and type out a beautifully formatted and well-thought-out blog post, not everyone (including me) can do this.

I rely heavily on a blog post planner to keep my thoughts organized and to outline each of my blog posts. If you’re ready to take the next step and build your blog to send massive traffic to your Etsy shop, check out our Blog Post Planner HERE so you can be organized too!

Here’s a simple strategy that you can keep in mind before you write your next blog post: 

  • brainstorm ideas that you can write about
  • research, note down any ideas that you think you should add to your post
  • write a very brief outline with all of your sub-headlines
  • build on this outline and write your blog post

Don’t Forget Your Freebies!

Starting and maintaining a blog can seem overwhelming at first! Become more at ease and grab a FREE copy of the Complete Blog Plan + Checklist HERE!

You might also find it beneficial to grab a FREE list of things you can blog about as an Etsy seller by signing up HERE!

Your Turn

I know it can seem impossible before you start. I was right there in your shoes only months ago and I’m so happy that I took that leap and started a blog for my Etsy shop.

I’ve seen nothing but positive results from it!

What has been your experience with starting a blog for your Etsy shop? Share with our community down below!

  • What are your concerns about starting a blog for your Etsy shop?
  • What are your hopes and goals for starting a blog for your Etsy shop?
  • Have you started a blog and failed? Tell us your experience down below!

If you’re ready to create the Etsy shop you’ve always dreamed of and complete it all in a way that you actually have time to manage, then you are in the right spot!

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