We’ve heard it all before from just about everybody – “You need to have SEO in your Etsy product description.”

Okay, cool. Doable.

But exactly does that mean?

How many keywords are too many? Should I use all of the keywords or just the main keywords?

How do I even format the dang thing to not only get found but to convert the browsers into buyers?

Like you, I’ve gone through these questions a million times in my head and have gone through A LOT of trial and errors until I filling cracked the code!

Can we talk for a second about how writing Etsy descriptions is probably the least fun thing about Etsy EVER?

Trust me, I would know. I’ve written enough of them!

To save you that misery, I’ve come up with the best way to write an Etsy description that converts and sells your customers the humane way, and I’m sharing it with you!

Read More From the Series!

How to Write a Mission Statement for your Etsy Business
Guide to Finding Your Target Market
How to Create a Product that Sells
Guide to Pricing a Product
How to Take Amazing Product Photos for Your Etsy Listing
Guide to Creating Your First Etsy Listing
How to Write a Killer Etsy Product Description
Guide to Setting Up an Etsy Account
How to Brand Your Etsy Shop
Guide to Optimizing Your Etsy Account
How to Provide Phenomenal Customer Service (that leave them coming back for more!)
Guide to Managing an Etsy Business

Etsy determines your relevancy to a search on how well your listing has done from prior customer experiences.

This includes how often your item is being clicked on, if your item is being favorited, and if people are actually purchasing your listing.

These are all factors based on the time and energy you put into your listing in making it look appealing to your potential customers.

I have found that the two biggest indicators for this are your item photos and Etsy product descriptions.

SEO in Your Etsy Product Description

We all know the importance of SEO for Etsy shops.

Along with your title and tags, you’ll want to use the same keywords and keyword phrases in your description to optimize your listing to get found in an Etsy search.

Place both the broad keyword and the longer, more detailed keyword phrases near the top of the description in a natural sounding way.

As you fill in the remainder of your description, continue to add in your keywords where you see fit.

You don’t have to overdo it and stuff your paragraphs with all of your keywords. In fact, that may do you more harm than good.

Focus on writing a natural sounding paragraph and try to use each keyword at least once, mainly focusing them near the top.

Uncover the Story of Your Item

Put your customers in your head when you were deciding to create your product.

In order to have them relate, you’ll want to highlight a pain point or a problem that your targeted audience normally experiences.

Go on to explain how you relate to this problem and how it inspired you to create your product. Then, explain how your product will solve this problem or help eliminate it for the shopper if they buy it.

Complete this step briefly. Don’t write more than 1-2 paragraphs.

Describe Your Item

Think about questions your buyers are likely to have about your product. Then, answer those questions in your Etsy product description. Luckily, you may have answered most of the questions when you were coming up with your keyword phrases. Consider the following points that you may want to include:

• What is your product?
• What does your product do? Does it have a specific function?
• Who is your product for? Additionally, who is your product not for?
• How does your product work?
• What color is your product?
• How big is your product?
• What materials did you use?
• What techniques did you use to construct your product?
• What does your product feel like?
• What does your product smell like?

Fill in the remainder of your Etsy product description with any other details about your item, such as shipping information, policies, and any other information your customer may need to know.

The more your potential buyer can learn from your description, the better chance you have of making a sale.

Overall, you’ll want to keep your description short with few and brief paragraphs and bullet points.

Subtitles

Additionally, use subtitles with all caps or bold font to break things up. This is easier on the eyes than one big block of text.

There are additional things you can add to your description to entice shoppers and increase the quality and credibility of your listing.

By adding these elements, you can increase the chances of a purchase or of your item being favorited, which helps your listing show up on Etsy searches.

Need help with your Etsy keywords?

Reviews

Buyers want to know that the item they are purchasing is trusted, credible, and reliable before they have to commit to it. One of the only ways to do this is by looking at the reviews.

In your Etsy product description, which they are going to read regardless, you have the opportunity to prove that you are credible by placing your best review front and center.

Go through your reviews and pull out the best sentences that customers have used to describe your products. Near the top of your description, paste this review, including how many stars they gave you and who wrote the review

Favorites

Having your item favorited is a good thing for your SEO, so you’ll want to encourage shoppers to save your item for later.

Add a call-to-action near the end of your Etsy product description saying, “Remember to select the ❤ FAVORITE button to save this product for later!”.

Related Listings

You want to keep your buyer in your shop for as long as possible to increase their chances of buying more of your items. The more items that they buy, the higher ranking Etsy gives you in searches for each item that is purchased.

You’ll want to add 2-3 links to additional items that you think your customer will also like.

Along with this, include a coupon code just for that item as an incentive to click over.

For example, “You may also like our Blog Planner below. Use coupon code 10OFF to save 10% on this planner until November 1st”.

Shop Name

There are always going to be those browsers on Etsy who are just looking but don’t have the intentions to buy yet.

For these buyers, who’ll want them to remember your shop name and your listing so when they are ready to buy, they can simply search your shop and add to their cart.

Along with enticing them to favorite your item so they can save the product for later, you can also add your shop name at the bottom of your listing so that is the last thing that they read. Consequently, they will be more inclined to remember your shop name.

The best and most natural way to do this is to end each listing with “Thank you for shopping at [Shop Name]!”.

Your Turn!

I actually really enjoy writing my product’s descriptions now that I have a good system! Am I the only one? Let me know your thoughts down below!

• Do you enjoy writing Etsy product descriptions?
• If so, do you have any routines or tips you can share with the community?
• If not, what is the biggest headache about it?